Question: Can I attract customers by using low prices in my advertisements?Answer:
Yes, as long as you intend to honour the prices that you are advertising. Businesses that advertise a product or service at such low prices to entice customers, but don’t intend to honour the advertised price when a customer inquires about it, is called ‘bait advertising’. Businesses sometimes try to suggest that the customer purchases an alternate product, asks them to purchase the original product at a higher price or claim they don’t have enough supply at the low, advertised price. These actions are prohibited by the Australian Consumer Law. Have a read of one of my articles about why your business should avoid bait advertising!