Legal Resources

Trade marks include markings or signs that may be visually depicted. They are used to distinguish one brand’s products and services from those of another. When a company wishes to establish a new business or expand an existing one, it should first register the brand under which it will be operating as a trade mark. […] Read more >

Developing a ‘sound brand’ or ‘sound identity’ can form an integral part of a business. Whether it is through a catchy vocal jingle or memorable instrumental tune associated with the brand, this can play into how consumers perceive a brand. Sounds can help reach a target audience that cannot be met by visual marketing. This […] Read more >