LegalVision can provide businesses with advertising compliance assistance. Particular issues for business owners to consider include:

  1. The methods of advertising that you are using will affect the considerations that need to be explored to determine if an ad is misleading or deceptive. The overall impression of an ad is what is important. Putting a disclaimer in the ‘fine print’ will often be insufficient to overcome a misleading impression given by the ad as a whole.
  2. The type of message you wish to convey in your advertisement will affect how risky it is. Comparing a product/service to that of your competitor will often be a risky approach. So too will an advertisement that offers a product as being ‘on sale’ when the price was artificially high to begin with, or where there is an unreasonably low level of sale stock.

Get in Touch

Fill out the form below to get in touch. A LegalVision team member will be in touch shortly!

Our Awards

  • NewLaw Firm of the Year – 2017 Australian Law Awards NewLaw Firm of the Year – 2017 Australian Law Awards
  • Customer Service Experience of the Year – 2017 Optus My Business Awards Customer Service Experience of the Year – 2017 Optus My Business Awards
  • Diversity Law Firm of the Year Finalist – 2017 Women in Law Awards Diversity Law Firm of the Year Finalist – 2017 Women in Law Awards
  • Employee Program of the Year Finalist – 2017 Australian Law Awards Employee Program of the Year Finalist – 2017 Australian Law Awards
  • Innovator of the Year – 2016 Australian Law Awards Innovator of the Year – 2016 Australian Law Awards
  • Professional Services Business of the Year – 2016 Optus MyBusiness Awards Professional Services Business of the Year – 2016 Optus My Business Awards