LegalVision can provide businesses with advertising compliance assistance. Particular issues for business owners to consider include:

  1. The methods of advertising that you are using will affect the considerations that need to be explored to determine if an ad is misleading or deceptive. The overall impression of an ad is what is important. Putting a disclaimer in the ‘fine print’ will often be insufficient to overcome a misleading impression given by the ad as a whole.
  2. The type of message you wish to convey in your advertisement will affect how risky it is. Comparing a product/service to that of your competitor will often be a risky approach. So too will an advertisement that offers a product as being ‘on sale’ when the price was artificially high to begin with, or where there is an unreasonably low level of sale stock.

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