If you run a business that collects personal information, you may have to comply with the Australian Privacy Principles (APPs). The APPs were updated in 2015, with new obligations and significant fines for non-compliance. Companies that breach them can be fined up to $1.7 million, while sole traders can be fined $340,000. This guide sets out five key steps to help your business achieve privacy compliance.
Businesses that must comply with the APPs include healthcare providers and any business with an annual turnover of more than $3 million. Healthcare providers must comply with the APPs regardless of turnover. Other businesses that deal in personal information, such as operators of residential tenancy databases, may also need to comply.
However, if your business has turnover under $3 million, you can still opt into the APPs. The Office of the Australian Information Commissioner recommends this as best practice for all businesses to maintain good customer relations and reduce complaints.
1. Conduct a Privacy Audit
Audit your business to understand how you deal with personal information, addressing:
- what personal information your business collects;
- how your organisation uses, discloses and stores personal information; and
- how you address complaints.
‘Personal information’ includes any information that allows a person to be identified. For example:
- names and email addresses;
- tracking information for Google Analytics; and
- information collected for your CRM.
You should also be aware of two areas of particular risk. First, when you conduct direct marketing you need to provide an opt-out mechanism, similar to what the Spam Act requires for email and SMS marketing.
Secondly, if your business discloses personal information overseas, it may be responsible for any breach of the APPs by whom it discloses the information to. For example, if you disclose personal information to a US-based marketing agency, and it allows the information to be stolen, then you may be held liable under Australian law. Therefore, before you hire any overseas third party, you should ensure that you have confidence in their privacy and data security capabilities.
First, ensure that you refer to the APPs, not the National Privacy Principles (NPP). The APPs replaced the NPP in 2014.
Secondly, state how your business exchanges information with third parties. For example:
- Do your customers book through a third party booking agency?
- Do you provide personal information to a third party marketing agency?
- Are you likely to disclose personal information overseas, and where are the recipients located?
Thirdly, explain how an individual can correct their information and how they can complain about a breach of the APPs. For example, they may discover that:
- the address you have on file is incorrect; or
- you have disclosed their information in a way they did not consent to.
3. Provide a Privacy Notification
4. Draft an Internal Privacy Manual
The APPs require organisations to take reasonable steps to put procedures and systems in place to comply with the APPs. Drafting an internal privacy manual is a necessary ‘reasonable step’. It should cover, among other things:
- an overview of privacy law requirements and why privacy compliance is important;
- how your organisation collects, stores, uses and discloses personal information;
- how your organisation will deal with a privacy complaint, a request by an individual for access to their data, or a privacy breach;
- guidance on receiving personal information from third parties;
- guidance on providing personal information to third parties, including disclosing personal information overseas; and
- who is responsible for privacy compliance within your organisation.
5. Train Key Staff and Appoint a Privacy Officer
Finally, your compliance program should train key staff on how to comply with both privacy law and your privacy manual. The Office of the Australian Information Commission supplies basic training materials, or we can assist you to prepare some tailored, practical training for your organisation. As part of this training, it is prudent to appoint a privacy officer. This ensures that someone in your organisation is directly responsible for privacy compliance.
If your business collects personal information, it may need to comply with the APPs. Businesses that must comply include healthcare providers, any business with an annual turnover of more than $3 million and small businesses that choose to opt-in. If you do need to comply, you should follow five steps to ensure privacy compliance:
- Conduct a privacy audit
- Provide a privacy notification
- Create an internal privacy manual
- Train key staff and appoint a privacy officer
If your business needs assistance on complying with its privacy obligations, call LegalVision’s online lawyers or fill out the form on this page.
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