We’ve all ticked and clicked that little square box; the one we reach after tirelessly scrolling, scanning and consenting to terms we think would never really come to bite us back. When it comes to mobile privacy and the collection of users’ data, it’s important that you ensure users know how you will be using their information. If you’re a mobile app developer, the terms and conditions outlined in your privacy notices will help to frame your relationship with your users. When you are developing your app, you should keep in mind the following privacy considerations. 

I Agree (Or Accept)

It’s not easy for consumers to read a long list of privacy notices for every online service or store they want to use. If you’re an app developer, you may have a few tricks up your sleeve to make sure that users are more attentive to reading a full privacy policy. Try to keep the wording of your documents clear and simple. A short one pager on your app outlining your main policies, including how you intend to collect and use information may be the best strategy. The one pager can include links to your full privacy policy.

Setting Variability

Many apps have setting tools that allow users to control their level of interaction with the app as well as the level at which they can decide to disclose the information. A mobile app may also have access to other apps on a user’s phone. This may include, for example, access to personal contacts or geographic location. By providing your users with variable settings that allow them to decide on the level of access to their personal information, you are better able to gain consumer trust.

Get Creative

However, your app may not be so flexible, especially if the collection of information from your users, including location, contacts and social media accounts, are an important aspect of your business model. If this is the case, make it easy for your users to be aware of your Privacy Policy. Sure, it has to appear in one form or another, but as an app developer, using graphics, colour or sound to alert users can be an effective way to gain attention.

Timing is Key

Of course, notifying a user of your Privacy Policy after they have provided you with their information may not be as useful as notifying them at the time of download, at the time of entering their data or even when they first start using the app. For example, if you are collecting data or requesting consumers to create an account, you can display links or pop-ups to your privacy policy so that consumers are more aware of what will happen to their information even before they have provided it. Ongoing notifications through pop-ups can be helpful in informing users of any changes to your Privacy Policy. By allowing users to be aware of your privacy policy at the right time, you will have more of an impact.

Conclusion

Each mobile app is different, but their basis is in the collection and use of data and information. If you are a mobile app developer or you plan to have a mobile app for your business, make sure you have privacy in the forefront of your mind. LegalVision’s team of online lawyers can help with drafting your Privacy Policy. Questions? Please get in touch on 1300 544 755. 

Kristine Biason

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