So you’re passionate about Photography and want to turn it into a business? That’s great! There are a few things you need to know before you get started on your photography business that will make a real difference to its success. As a photographer, your expertise and the area you wish to specialise in will undoubtedly help as a starting point to stand out from the crowd and bring customers to your doorstep.
As a keen photographer, you will have the skills and knowledge necessary to create great photos but running a business is a skill unto its own. It is important not to underestimate the experience needed to manage a business successfully. The first step to starting your business is deciding whether you want to operate as a company, in a partnership or as a sole trader. You might then need to get an Australian Business Number (ABN). You will need to understand your accounting requirements including taxation, budgeting and keeping accurate records. You will also need to be able to manage administration requirements, budgeting and business plans. Once you have all of these issues sorted, you will need to think about where you wish to locate your business and the type of insurance this will require. You could lease a studio or have a home environment; it really depends on the kind of area you wish to specialise in, e.g. weddings, portraits, wildlife, still life, and so on.
Setting up your business
When all of the business needs have been addressed, you will need to think about how you are going to attract customers to your business. This could be done through online marketing, word of mouth, social networking or advertising. Either way, you will need to formulate your terms and conditions that form an agreement between you and your customer. This should include details of the services you are going to provide, the fees you are going to charge, information on copyright of your photographs and intellectual property. Please visit here if you would like more information on what to include in your terms and conditions.
Making sure you develop a portfolio of your best and current work will help make it easier to showcase your work to customers and entice them to choose you for their photography needs. You will also need to think about branding, which needs to be something that is personal, unique and stands out from other photography businesses. Getting the right equipment for the type of photography you are going to be doing is also essential to make sure you don’t make unnecessary purchases, particularly when your photography business is just getting off the ground.
Starting a new photography business is never an easy task but can be very rewarding in the long run. Making sure your photography business complies with all of the legal requirements for setting up the business is essential to creating a solid foundation on which to build your client base and keep doing what you love. If in doubt as to any requirements you need to meet, the LegalVision legal team is here to help answer any questions you have and get you started on the path to running a successful business.