The Australian Competition and Consumer Commission (ACCC) ordered Safety Compliance Pty Ltd (“Safety Compliance”) to pay fines of $515,000 at the end of last year. This was the result of the misleading representations made by the company when supplying safety wall charts and first aid kits to small businesses. Below, we set out what lessons your business can learn from this case.

Background and the Business’ Activities

The company produced first aid kits and wall charts, which Safety Compliance aggressively telemarketed to small businesses. This investigation resulted from the company actively targeting small business and providing them with false information. Namely, that consumers were required to have the type of equipment that Safety Compliance sold to meet their workplace health and safety obligations. The company also incorrectly suggested that they were in some way linked to a government agency which administered workplace health and safety issues. The decision reflected concerns that these types of targeted campaigns providing false information were an issue, and the importance of protecting smaller businesses.

If you are concerned about your obligations about workplace health and safety, you should seek legal advice or consult with your local workplace health and safety body. A scam of the sort described was likely exploiting the concerns business owners have about meeting their obligations. You should be wary of any business approaching you in this manner. If you are presented with information about your legal obligations, particularly not by your own legal representation, you should do some research as to what are your responsibilities in the situation.

If you think you might have been targeted as a part of a scam, you can always contact the ACCC as they may be able to investigate these services and the business. If you are being intimidated about making payments or chased about a product in this manner, let us know.

Business Practices Breaching Australian Consumer Law

When running a business, you should be sure that you do not promote or sell your products in a way that may mislead consumers. This includes the way you present your business, products and services as well as how you advertise the product. This type of conduct can have serious financial implications for your business, negatively impact on your brand as well as negatively impact your staff. Individuals working for Safety Compliance also received individual fines and were disqualified from managing a company for several years. You should take your obligations as a Company Director very seriously and fully understand your duties.

In Short

If you have questions or concerns about the way in which you are marketing or selling products, we can help.

Get in touch with our advertising, marketing and consumer lawyers if you have any questions about complying with advertising regulations when selling your products.

COVID-19 Business Survey
LegalVision is conducting a survey on the impact of COVID-19 for businesses across Australia. The survey takes 2 minutes to complete and all responses are anonymous. We would appreciate your input. Take the survey now.

About LegalVision: LegalVision is a tech-driven, full-service commercial law firm that uses technology to deliver a faster, better quality and more cost-effective client experience.

The majority of our clients are LVConnect members. By becoming a member, you can stay ahead of legal issues while staying on top of costs. For just $199 per month, membership unlocks unlimited lawyer consultations, faster turnaround times, free legal templates and members-only discounts.

Learn more about LVConnect

Edith Moss
Need Legal Help? Get a Free Fixed-Fee Quote

If you would like to receive a free fixed-fee quote or get in touch with our team, fill out the form below.

  • By submitting this form, you agree to receive emails from LegalVision and can unsubscribe at any time. See our full Privacy Policy.
  • This field is for validation purposes and should be left unchanged.
Our Awards
  • 2019 Top 25 Startups - LinkedIn 2019 Top 25 Startups - LinkedIn
  • 2019 NewLaw Firm of the Year - Australian Law Awards 2019 NewLaw Firm of the Year - Australian Law Awards
  • 2020 Fastest Growing Law Firm - Financial Times APAC 500 2020 Fastest Growing Law Firm - Financial Times APAC 500
  • 2020 AFR Fast 100 List - Australian Financial Review 2020 AFR Fast 100 List - Australian Financial Review
  • 2020 Law Firm of the Year Finalist - Australasian Law Awards 2020 Law Firm of the Year Finalist - Australasian Law Awards
  • Most Innovative Law Firm - 2019 Australasian Lawyer 2019 Most Innovative Firm - Australasian Lawyer
Privacy Policy Snapshot

We collect and store information about you. Let us explain why we do this.

What information do you collect?

We collect a range of data about you, including your contact details, legal issues and data on how you use our website.

How do you collect information?

We collect information over the phone, by email and through our website.

What do you do with this information?

We store and use your information to deliver you better legal services. This mostly involves communicating with you, marketing to you and occasionally sharing your information with our partners.

How do I contact you?

You can always see what data you’ve stored with us.

Questions, comments or complaints? Reach out on 1300 544 755 or email us at

View Privacy Policy