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Articles by Vee Naidoo

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About Vee Naidoo

Vee Naidoo is interested in intellectual property), commercial leasing and competition law, particularly as it intersects with the Arts. Vee draws on her experience as an editor, author, journalist and salesperson to provide clients with practical and accessible advice.

July 2, 2025

IP Law Cheat Sheet for Marketing Teams

Intellectual property issues are notoriously difficult to navigate in a digital age. It’s easy to...

January 20, 2025

5 Steps to Trade Mark a Brand Name

For businesses to effectively compete in today’s market, they must take steps to protect their...

July 1, 2024

How Can I Protect My Franchise’s Intellectual Property?

Every franchise relationship is built on the value of intellectual property (IP) assets. Franchisees purchase...

December 20, 2019

What Should Startups Consider When Looking for an Office?

Your startup is gaining traction. You have created a minimum viable product and raised your...

October 29, 2019

What are the Key Terms in a Disclosure Statement?

Landlords are required to provide retail tenants with a disclosure statement. A disclosure statement presents an...

March 25, 2019

Can I Trade Mark a Campaign Slogan?

If you have created a marketing or advertising campaign, then you have likely developed one...

March 25, 2019

How Do I Prove My Trade Mark Use If It Is Challenged?

After you apply to have IP Australia enter your trade mark into the register, another...

March 25, 2019

Can you Own a Colour Trade Mark?

A number of brands rely heavily on colour as part of their packaging and branding....

March 25, 2019

When Should I Register My Cafe Name as a Trade Mark?

If you own a cafe, you have likely spent a significant amount of time thinking...

November 8, 2018

What You Should Know About Finding Premises at a Pop-Up Shop

In response to rapidly changing markets, retailers have had to adopt new business models. Pop-up...

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