A website privacy policy states how a company will respect the privacy of the users of its website.  It states what information the company will gather from its website users and how it will use and secure the information.

Website users may be requested to provide information such as their name, job title, contact information including email address, demographic information such as postcode, preferences and interests, and other information relevant to customer surveys and/or promotions.

Such information may be collected in order to better understand the needs of visitors to the website, enabling a business to improve its products and services, for internal record keeping, to circulate promotional emails about new products, special offers or other information which may be of interest, to contact visitors or customise the website.

A visitor to a website may choose to restrict the collection or use of their personal information by ticking the box to indicate that they do not want the information to be used for direct marketing purposes or contacting the website host.

Anyone with a website should have a website privacy policy.  It is essential as it serves as a disclosure document to visitors to your website, alerting them on how your business uses their personal information that is disclose to you through their use of your website.

If you’re still unsure about when to use a website privacy policy, then contact us at LegalVision on 1300 544 755 and speak to one of our online attorneys today!

Lachlan McKnight

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