Reading time: 3 minutes

A search engine optimisation (SEO) consultant provides SEO services to help webmasters and businesses optimise their website’s performance in search engine results and improve website traffic. An SEO agreement sets out the terms on which an SEO consultant will provide services to a website owner. Due to the volatile nature of organic search engine results, it’s important this agreement is in writing to ensure both sides understand the expectations and to avoid disputes.

What Types of Services Does the SEO Consultant Provide?

The agreement should clearly set out what services the SEO consultant will provide, for instance:

  • researching keywords and keyphrases to target rankings;
  • identifying websites to build backlink profiles;
  • discovering content gaps and topics to attract links;
  • increasing backlinks to the website to increase site authority, reach and traffic;
  • optimise internal linking and engagement metrics;
  • modifying front-end and back-end code, meta tags, content, URLs and other on-page factors to optimise the site; and
  • restructuring a website to optimise for crawling.

What’s Important to the SEO Consultant?

Search engines change their algorithms over time, and consequently, it’s difficult to guarantee first page results. An SEO consultant would expect to see the following terms in their agreement:

  • the webmaster to acknowledge that the SEO consultant can’t guarantee results (for instance, first ranking on the first page of Google);
  • the webmaster pay full fees before engaging the SEO consultant;
  • the webmaster grants full access to the website such as FTP or cPanel;
  • the SEO consultant will not breach the agreement if they don’t meet certain goals (for instance, traffic growth); and
  • limitations of liability (for instance, if the website content infringes the IP rights of a third party).

What’s Important to the Webmaster?

The webmaster, on the other hand, will want terms setting out the following:

  • the services they are paying for (either in time spent working on the website or in measurable results);
  • the SEO consultant does not disclose confidential information to third parties;
  • permissible SEO techniques (for instance, the SEO consultant cannot engage in blackhat SEO); and
  • the consultant will hand over all of the online accounts when the agreement concludes.

Webmaster Obligations

The webmaster will need to provide access to the website and traffic statistics to the SEO consultant. They will also need to authorise the use of its intellectual property for SEO (for example, logo, trade marks and content).

Term of Agreement

Parties should agree as to whether the agreement has a specified term or automatically renews for successive periods. The agreement should also set out minimum contract periods because it can take time to see the results of an SEO consultant. It’s also important to negotiate what level of increased visitors on the site means you receive payment in full of your fees or if there is no increase, whether parties terminate the agreement.

***

If you have any questions or need assistance drafting an SEO agreement, get in touch with our IT lawyers on 1300 544 755.

Webinars

Redundancies and Restructuring: Understanding Your Employer Obligations

Thursday 7 July | 11:00 - 11:45am

Online
If you plan on making a role redundant, it is crucial that you understand your employer obligations. Our free webinar will explain.
Register Now

How to Sponsor Foreign Workers For Your Tech Business

Wednesday 13 July | 11:00 - 11:45am

Online
Need web3 talent for your tech business? Consider sponsoring workers from overseas. Join our free webinar to learn more.
Register Now

Advertising 101: Social Media, Influencers and the Law

Thursday 21 July | 11:00 - 11:45am

Online
Learn how to promote your business on social media without breaking the law. Register for our free webinar today.
Register Now

Structuring for Certainty in Uncertain Times

Tuesday 26 July | 12:00 - 12:45pm

Online
Learn how to structure to weather storm and ensure you can take advantage of the “green shoots” opportunities arising on the other side of a recession.
Register Now

Playing for the Prize: How to Run Trade Promotions

Thursday 28 July | 11:00 - 11:45am

Online
Running a promotion with a prize? Your business has specific trade promotion obligations. Join our free webinar to learn more.
Register Now

Web3 Essentials: Understanding SAFT Agreements

Tuesday 2 August | 11:00 - 11:45am

Online
Learn how SAFT Agreements can help your Web3 business when raising capital. Register today for our free webinar.
Register Now

Understanding Your Annual Franchise Update Obligations

Wednesday 3 August | 11:00 - 11:45am

Online
Franchisors must meet annual reporting obligations each October. Understand your legal requirements by registering for our free webinar today.
Register Now

Legal Essentials for Product Manufacturers

Thursday 11 August | 11:00 - 11:45am

Online
As a product manufacturer, do you know your legal obligations if there is a product recall? Join our free webinar to learn more.
Register Now

About LegalVision: LegalVision is a commercial law firm that provides businesses with affordable and ongoing legal assistance through our industry-first membership.

By becoming a member, you'll have an experienced legal team ready to answer your questions, draft and review your contracts, and resolve your disputes. All the legal assistance your business needs, for a low monthly fee.

Learn more about our membership

Need Legal Help? Submit an Enquiry

If you would like to get in touch with our team and learn more about how our membership can help your business, fill out the form below.

Our Awards

  • 2020 Innovation Award 2020 Excellence in Technology & Innovation Finalist – Australasian Law Awards
  • 2020 Employer of Choice Award 2020 Employer of Choice Winner – Australasian Lawyer
  • 2020 Financial Times Award 2021 Fastest Growing Law Firm - Financial Times APAC 500
  • 2020 AFR Fast 100 List - Australian Financial Review
  • 2021 Law Firm of the Year Award 2021 Law Firm of the Year - Australasian Law Awards
  • 2022 Law Firm of the Year Winner 2022 Law Firm of the Year - Australasian Law Awards