If you want to work in marketing in Australia, you will likely need to have an occupation that is on the Skilled Occupations List (SOL) to be eligible for a temporary work visa. The Australian and New Zealand Standard Classification of Occupations (ANZSCO) code for each occupation specifies the qualifications and experience required for the position. This article will consider three common marketing occupations in Australia and the specific visa requirements for each occupation.

Marketing Specialist (ANZSCO Code 225113)

If you are a marketing specialist, your role will typically involve identifying market opportunities and advising on the marketing plans for a company’s products and services. In particular, your daily tasks should include:

  • planning and managing advertising policies and campaigns;
  • advising executives and clients on advertising strategies and campaigns;
  • coordinating the production of advertising campaigns (e.g. artwork, scripting, TV production);
  • analysing consumer data and predicting consumer trends;
  • researching market characteristics and demand for new goods/services;
  • preparing and executing marketing objectives to support business growth;
  • conducting research to identify market opportunities; and
  • advising on all elements of marketing.

To be eligible for the Temporary Skill Shortage visa (TSS visa) as a marketing specialist, you are required to hold a Bachelor’s degree or higher in the field, or have at least five years of relevant work experience. In some cases, you will be required to have relevant experience and/or on-the-job training in addition to the formal qualification.

If you are sponsored as a marketing specialist under the Temporary Skill Shortage visa (subclass 482), there are other conditions that you should be aware of. In particular, you will not be eligible as a marketing specialist if your:

  • annual salary is less than AUD $65,000;
  • potential employer has an annual turnover of less than AUD $1 million; or
  • position is based in a front-line retail setting that predominantly involves direct and regular client interaction.

Sales and Marketing Manager (ANZSCO Code 131112)

Generally, as a sales and marketing manager, you will be responsible for planning and managing the sales and marketing activities within a business. In particular, your daily tasks should include directing the development and implementation of:

  • sales strategies and setting sales targets;
  • strategies to promote an organisation’s goods and services;
  • strategies to generate increased consumption of an organisation’s goods and services through creating and reinforcing a brand image or loyalty; and
  • strategies to build and maintain an organisation’s image and reputation with its customers, investors and the wider public.

To qualify for a TSS visa as a sales and marketing manager you will need a Bachelor’s degree or higher in the field, or have at least five years of relevant work experience. Some cases may also require relevant experience and/or on-the-job training in addition to the formal qualification.

However, if you are sponsored under the TSS visa, you will not be eligible for this occupation if your position:

  • is in a business with an annual turnover of less than AUD $1 million;
  • has an annual salary of less than AUD $80,000; or
  • is based in a front-line retail setting that predominantly involves direct and regular client interaction.

Advertising Manager (ANZSCO Code 131113)

As an advertising manager in Australia, you will usually be responsible for planning and managing the advertising activities within a business. This occupation falls within the same unit group as a sales and marketing manager and therefore has the same skill level and qualifications as described above. However, there are no limitations if you are applying under the TSS visa.

Key Takeaways

If you want to work in the marketing industry in Australia, you will likely need to have an occupation that is on the SOL to be eligible for a temporary work visa. The SOL specifies the ANZSCO code for each occupation. You should check the ANZSCO code to understand the skill level, qualifications or experience you need to work in your nominated occupation. If you have any questions about temporary work visas in Australia, contact LegalVision’s immigration lawyers on 1300 544 755 or fill out the form on this page.

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