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I’m a Startup Founder. How Do I Issue Shares or Options?

In Short

  • Issuing shares or options involves setting the number and price, obtaining necessary approvals, preparing offer documents, collecting payments, and updating company records.

  • For employee incentives, consider implementing an Employee Share Scheme (ESS) to align interests and motivate your team.

  • Be mindful of the 50-shareholder limit for proprietary companies to avoid regulatory complications.

Tips for Businesses
When issuing shares or options, ensure compliance with your company’s governing documents and seek appropriate approvals. Clearly define the terms, including pricing and vesting conditions, to align with your business objectives. Regularly update company records and notify relevant authorities to maintain transparency and legal compliance.


Table of Contents

In March 2022, the government announced reforms to make it easier for businesses to utilise employee share schemes (‘ESS’) and reduce the red tape so that employees at all levels can directly share in the business growth they help to generate. These changes include:

  • amending the disclosure rules, allowing unlisted companies to offer an unlimited number of shares, of an unlimited value, as long as the employee is not charged more than $30,000 a year for them (up from a $5,000 a year cap). Employees will also be able to accrue up to $150,000 over a five year period; and

  • for employee share schemes where there is no payment to participate, independent contractors will receive the same treatment and receive the same regulatory relief as employees and directors who are participants in the scheme.

Attracting talent is a challenge for any business — especially when you cannot yet offer the same competitive market salary or performance bonuses as industry incumbents. For cash-strapped startups, issuing options under an employee share scheme can help incentivise key team members. An option gives the team member a right to buy or sell shares in your startup in the future.

As a startup founder, you may need to raise capital to supercharge your growth and build your team. If you’re not bootstrapping your startup, you can raise money through equity (shares), debt (for example, a convertible note), or a simple agreement for future equity (SAFE). Although convertible notes and SAFEs are increasing in popularity, it is still standard practice to issue shares to investors in exchange for money during a capital raising round.

So, how does issuing shares or options work in practice?

Issuing Shares

1. Determine the Number of Shares and the Share Price

Whether you are issuing shares to an investor or share options to an employee, the first step is to determine how many shares you would like to issue and at what price.

As a general rule, you shouldn’t issue shares at less than their fair market value because there can be tax consequences. You should speak with a tax lawyer about whether any special valuation rules may apply, such as the safe-harbour valuation rules under an ESS or ESOP.

2. Determine What Approvals Are Required

The next step is to look at your startup’s governing documents to determine whether they set out a particular process that you must follow to issue shares. For example, the company’s constitution might outline that the board needs to approve a share issuance. Or, the company’s shareholders agreement might give the existing shareholders pre-emptive rights over the new shares. This means that the company would have to offer to sell the shares to the existing shareholders first, before offering them to a third party. 

If you are issuing preference shares to an investor, you should also confirm that you have the right to do so under your company’s governing documents. Once your company or legal advisors have determined which approvals you require, either the board or the shareholders (or sometimes, both) must pass a resolution to approve the share issuance.

3. Prepare the Relevant Offer Document

What documents a company needs to issue shares to the incoming shareholder depend on the circumstances, but generally speaking, you will need the following. 

Document When It’s Used
Share Subscription Agreement An investor is subscribing for shares (i.e. buying newly issued shares). The share subscription agreement sets out the terms of the investment as well as company and investor warranties. The Agreement also includes an application form for shares.
Share Application Form An existing shareholder, incoming founder or small-scale investor is applying for shares. But, if you are looking to raise a larger amount during a round or the deal involves more complex terms and warranties, such as different share classes for different investors, you should consider using a share subscription agreement.
Share Offer Letter Your company will provide a share offer letter to an employee under an ESS, or to a shareholder that exercises their pre-emptive rights and buys shares. The letter will also contain an application form for the shareholder to apply for the shares.

If the company has a shareholders agreement in place, the incoming shareholder should also sign on to this agreement via a deed of accession. If the company does not have a shareholders agreement, it should put one in place at the time the new shareholder comes on board. This is a very important document that governs the relationship between the shareholders and directors.

4. Receive All Signed Documents and Payment

Once the incoming shareholder has signed the relevant documents, they will transfer the money for the shares into the company’s nominated bank account.

5. Issue the Share Certificate and Complete the Required Updates

Once the funds have been received, the company should issue the new shareholder with a Share Certificate and update the Company Members Register.

You must also update the Australian Securities & Investments Commission (ASIC) of the new shareholder within 28 days of the change to avoid a late fee.

Issuing Options

When issuing options, the first step is again to gather the relevant approvals from the shareholders or the board. The company’s constitution, shareholders agreement or both will set out the approvals required. If the company does not have either of these documents, the rules set out Corporations Act 2001 (Cth) will apply.

The documents you will need to issue options differ to a share issuance and also whether the issuance is part of an ESS or not.  

Non-ESS Issuance

For a non-ESS issuance, the company will need to prepare an option agreement which will set out the terms of the issuance, investment and future conversion into shares. Once the agreement has been signed, the company will issue an Option Certificate to the option holder and will update its Option Holders RegisterThere is no need to update ASIC that the company has issued options.

ESS Issuance 

For an ESS issuance, the employee will receive the following: 

  • an Offer Letter which sets out the terms of the offer; and 
  • the Plan Rules which sets out how the scheme will operate and the conditions under which the employee can convert their options into shares.

Again, there is no need to update ASIC until the option holder becomes a shareholder, but you should update the company’s Option Holders Register. 

Front page of publication
A Guide to Employee Share Schemes

LegalVision’s Employee Share Schemes Guide is a comprehensive handbook for any startup founder or business owner looking to attract and motivate top employees with an Employee Share Scheme.

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Key Takeaways

Issuing shares or options can be a daunting task for many startups because of the important legal steps involved. If you need help growing your startup, our experienced startup lawyers can assist as part of our LegalVision membership. For a low monthly fee, you will have unlimited access to lawyers to answer your questions and draft and review your documents. Call us today on 1300 544 755 or visit our membership page.

Frequently Asked Questions

What are the steps involved in issuing shares or options in my startup?

Issuing shares or options involves determining the number and price of shares, obtaining necessary approvals from your company’s governing bodies, preparing relevant offer documents, collecting payments, and updating company records. ​

How can issuing shares or options benefit my startup?

Issuing shares or options can attract investors and incentivize employees, aligning their interests with the company’s success and fostering long-term commitment.

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Madeleine Hunt

Madeleine Hunt

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