Reading time: 3 minutes

This article is an extract from LegalVision’s Online Business Manual. Download the full Manual here.

Starting an Online Business

Starting an online business with no previous experience can feel like you are a character in a video game. In the beginning, you have few skills but as you move through the different levels, from ideation, and tackle new challenges, you power-up and gain new skills and experience.

Level 1 — Ideation

Staring up at thousands of wine bottles on a bottle shop’s shelves, or being offered discounts online for bottles we knew nothing about wasn’t a great experience for us. We started The Wine Gallery because we felt that wine retailers were not catering for a large section of the market – wine drinkers that wanted to learn about and discover great bottles of wine in a non-pretentious way. At the very least, we wanted to build a business that we would be customers of.

Level 2 — Building a presence online

We understood that our potential customers were learning about wine through friends and social media, so we invested considerable time building a community on Instagram. In twelve months, we grew from 500 to 30,000 followers and became one of the largest Aussie wine companies on the platform. We realised that there was no silver bullet for building an audience online. It took research, time and effort to uncover what our audience found engaging. Humour worked, but we couldn’t roll out the same, tired wine jokes. We have even seen international brands with millions of followers using our posts on their accounts months later!

Level 3 — Focus on the MV(D) or ‘minimum viable design’

We hacked our site together on Shopify with no tech or design knowledge. After gaining traction with the first iteration of our store, we decided to invest time and some cash on improving the design and messaging. We had listened to and learned from our early customers, and knew what we needed to build to reach the next level of engagement. It wasn’t until we launched our new site that we saw real growth.

We had read that founders often focus on building a minimum viable product, and can neglect the design. If you want to sell something online, it’s worth investing in quality photography, copywriting and web design. Don’t underestimate the importance of looking the part.

This article is an extract from the ‘Setting Up Your Online Business’ chapter in LegalVision’s Online Business Manual. Read the full chapter here.
If you have any questions about starting and growing your business online, or your legal obligations when marketing on social media, you can contact LegalVision’s online business lawyers by calling 1300 544 755 or filling out the form on this page.

Key Considerations When Buying a Business

Thursday 11 November | 11:00 - 11:45am

Learn which questions to ask when buying a business to avoid legal and operational pitfalls, so you can hit the ground running. Join our free webinar.
Register Now

Innovation Nation: How to Make the Most of Australia’s Business Innovation and Investor Visas

Thursday 18 November | 11:00 - 11:45am

Want to expand your business into Australia? You need the right visa. Register for our free webinar to learn more.
Register Now

About LegalVision: LegalVision is a tech-driven, full-service commercial law firm that uses technology to deliver a faster, better quality and more cost-effective client experience.

The majority of our clients are LVConnect members. By becoming a member, you can stay ahead of legal issues while staying on top of costs. From just $119 per week, get all your contracts sorted, trade marks registered and questions answered by experienced business lawyers.

Learn more about LVConnect

Need Legal Help? Get a Free Fixed-Fee Quote

If you would like to receive a free fixed-fee quote or get in touch with our team, fill out the form below.

Our Awards

  • 2020 Excellence in Technology & Innovation Finalist – Australasian Law Awards
  • 2020 Employer of Choice Winner – Australasian Lawyer
  • 2021 Fastest Growing Law Firm - Financial Times APAC 500
  • 2020 AFR Fast 100 List - Australian Financial Review
  • 2021 Law Firm of the Year - Australasian Law Awards
  • 2019 Most Innovative Firm - Australasian Lawyer