Question: What restrictions are there for advertising medicine?
Answer:Advertising medicine, or more generally, therapeutic goods, is regulated by the Therapeutic Goods Advertising Code 2007. This code includes restrictions on creating unrealistic expectations of a product that are likely to encourage consumers to engage in inappropriate treatment, exploit the lack of medical knowledge of consumers or bring about fear or distress, encourage excessive use, and contain any statements that the product is always effective, among others. The code is quite extensive and includes minimum labelling requirements and specific categories for types of medicines.
