Q&A

Question: What is advertising as a community service?

Advertisements often use the idea of solving problems or providing a community service to influence consumer purchases. For example, a recent advertisement for Cadbury Favourites chocolates suggest that the box of chocolates is the ‘thing to bring when you are told not to bring a thing.’ Other examples are an Aldi advertisement showing the stress of Christmas is solved by shopping at Aldi. These examples influence a consumer on where or what to purchase because they create a relatable event in the mind of the consumer that shows them that the brand understands them.