Q&A

Question: What can I include in fine print in my advertisements?

When using fine print in advertisements you need to make sure that you are not using the fine print to correct anything misleading in the rest of the advertisement. The court will look at the context of the entire advertisement to decide if it is misleading or deceptive. The court will also consider how the viewer of the advertisement, as a reasonable person,  would consider what is being said and whether the phrasing in the ad is likely to confuse them as to what it is you are really offering.