Can I use reviews and testimonials to promote my products?

Question: Can I use reviews and testimonials to promote my products?

Answer:

Yes, as long as the review or testimonial is the genuine view and opinion of the person who has provided it. Reviews and testimonials cannot be created by businesses to provide fake support for a product or service. Businesses also must not use methods to influence customers to post only positive reviews or refrain from posting negative reviews. It is also a breach of the Australian Consumer Law to selectively remove any reviews, especially negative ones, unless they are clearly offensive or clearly untrue.

Answered by Bianca Reynolds

Bianca is a Senior Lawyer who works across LegalVision’s Sale of Business, M&A and Corporate teams. She has acted for clients in over 250 business and share sale transactions during this time. In addition to her experience in the business sale/M&A space, Bianca assists clients with their general corporate needs, such as shareholders agreements, share buy-backs, share splits and share issuances.

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