Question: Can I target my advertisements to specific locations?
Answer:Yes. Geo-targeting is when a business identifies a potential customer’s location according to their IP or Wifi data and directs content specific to that area. You might see this on websites that have their services located in different countries or cities. Google AdWords also allows businesses to direct their advertisements to customers in specific cities or suburbs. This can save a business a lot of money by directing their ads only to the customers who would benefit from their services, such as local small businesses like cafes, beauty salons and dentists.
