Question: Can I include information about the future in my advertisements?
Answer:If you want to entice customers to purchase your products or services based on some knowledge you have of future events or deals your business is involved in, then you need to have reasonable grounds for making those kinds of statements. There are many uncertainties involved in future events so you need to make sure you have a strong basis for your claims. For example, if your business sells property and you believe there is a new freeway being developed in a certain suburb that will make it easier to travel to the city and you promote this in your ads for these houses, this needs to be based on fact, and not on a hunch you have or on unsubstantiated information.
