Reading time: 3 minutes

As a tailor, it is important to consider how intellectual property and trade marks relate to your business. You may focus your energy on helping your clients look their best, in their suit or wedding dress. But, it may surprise you how critical protecting your intellectual property and trade marks are to your business’ success.

Marketing and Branding

As a tailor, word of mouth marketing and brand recognition to consumers is very important. Consumers rely on this to know that they are going to a business where they will be given great service and that they can trust the tailor with their clothing. If you are setting up a tailoring business, you should pick a brand name early on in the process. This will make it easier to pick both a business name and register the most appropriate trade mark. You may also consider registering a trade mark for your logo, which will protect your brand by preventing other tailors using the name for the same goods and services as yours.

Intellectual Property and Licensing

As a tailoring business, you will likely be using a website to promote your services as well as particular types of work that you can do. You should ensure that you have the copyright to each photo on your website and that you assert your intellectual property rights appropriately. You can do this through your Website Terms of Use which states how visitors can use, and not copy, your images. You can also include the copyright symbol, your business name and year under each image.

Franchising Your Tailoring Business

You may also consider running your tailoring business as a franchisee. If you are considering doing this you should have a lawyer thoroughly review all of your franchise documentation. They can help you to understand the risks of signing up to a particular franchise, your rights and responsibilities and also whether the agreement is compliant with the Franchise Code of Conduct. As a part of any franchise agreement, there are usually detailed clauses around use of the franchisor’s branding, image and intellectual property. This agreement usually gives you the rights to use the image and name for your business. It will also likely set out your obligations around using images as well as provide you with information as to how you should market your business.

Key Takeaways

As a tailor, you should consider your intellectual property rights to protect your business’ brand and reputation. If you have questions about registering your business name or trade mark, we can help. 

Questions about protecting your tailoring business’ intellectual property or registering a trade mark? Maybe you need assistance drafting your Terms and Conditions setting out what you and your customers can do if the clothing is damaged or lost. Ask our intellectual property lawyers.

Webinars

Redundancies and Restructuring: Understanding Your Employer Obligations

Thursday 7 July | 11:00 - 11:45am

Online
If you plan on making a role redundant, it is crucial that you understand your employer obligations. Our free webinar will explain.
Register Now

How to Sponsor Foreign Workers For Your Tech Business

Wednesday 13 July | 11:00 - 11:45am

Online
Need web3 talent for your tech business? Consider sponsoring workers from overseas. Join our free webinar to learn more.
Register Now

Advertising 101: Social Media, Influencers and the Law

Thursday 21 July | 11:00 - 11:45am

Online
Learn how to promote your business on social media without breaking the law. Register for our free webinar today.
Register Now

Structuring for Certainty in Uncertain Times

Tuesday 26 July | 12:00 - 12:45pm

Online
Learn how to structure to weather storm and ensure you can take advantage of the “green shoots” opportunities arising on the other side of a recession.
Register Now

Playing for the Prize: How to Run Trade Promotions

Thursday 28 July | 11:00 - 11:45am

Online
Running a promotion with a prize? Your business has specific trade promotion obligations. Join our free webinar to learn more.
Register Now

Web3 Essentials: Understanding SAFT Agreements

Tuesday 2 August | 11:00 - 11:45am

Online
Learn how SAFT Agreements can help your Web3 business when raising capital. Register today for our free webinar.
Register Now

Understanding Your Annual Franchise Update Obligations

Wednesday 3 August | 11:00 - 11:45am

Online
Franchisors must meet annual reporting obligations each October. Understand your legal requirements by registering for our free webinar today.
Register Now

Legal Essentials for Product Manufacturers

Thursday 11 August | 11:00 - 11:45am

Online
As a product manufacturer, do you know your legal obligations if there is a product recall? Join our free webinar to learn more.
Register Now

About LegalVision: LegalVision is a commercial law firm that provides businesses with affordable and ongoing legal assistance through our industry-first membership.

By becoming a member, you'll have an experienced legal team ready to answer your questions, draft and review your contracts, and resolve your disputes. All the legal assistance your business needs, for a low monthly fee.

Learn more about our membership

Need Legal Help? Submit an Enquiry

If you would like to get in touch with our team and learn more about how our membership can help your business, fill out the form below.

Our Awards

  • 2020 Innovation Award 2020 Excellence in Technology & Innovation Finalist – Australasian Law Awards
  • 2020 Employer of Choice Award 2020 Employer of Choice Winner – Australasian Lawyer
  • 2020 Financial Times Award 2021 Fastest Growing Law Firm - Financial Times APAC 500
  • 2020 AFR Fast 100 List - Australian Financial Review
  • 2021 Law Firm of the Year Award 2021 Law Firm of the Year - Australasian Law Awards
  • 2022 Law Firm of the Year Winner 2022 Law Firm of the Year - Australasian Law Awards