As a landscape or commercial gardener, you are focused on the day to day nurturing and growth of plants, the changing seasons and maintaining and creating the best environments for your clients. You might not then be thinking about how intellectual property and trade marks are important to your business. However, don’t overlook how you can monetise and protect your intellectual property. Below, we set out what you should be thinking about to protect your brand.
Marketing and Branding
One of the most important aspects of your marketing relies on clients recommending your services to family and friends. So, it’s critical to have a clear brand name and identity. Upon starting your business, you should identify the brand name you want. You should then undertake the appropriate business name searches to ensure that you can register the business name as well do a general google search to see whether there are similar names out there. Doing research early on in the process is beneficial as there is less opportunity for disappointment if you do not end up getting the name that you want.
Once you have decided on your business name and trade mark, a trade mark lawyer can help you register the name and protect your business by ensuring other gardeners can’t use a similar name in the same trade mark class.
Intellectual Property and Licensing
You may also be considering running your gardening or landscaping business under a licence or franchise. If so, you are likely to be subject to some terms as to how you can use and promote the licensor or franchisors brand to the public. You may have terms about how you can market your business, in what location and in what format. There may also be requirements as to the vehicle, equipment and uniform you are required to use.
Questions about protecting your intellectual property or registering a trade mark? Ask our intellectual property lawyers on 1300 544 755.