Brand name recognition is so important for businesses selling their products and services. For musicians and performers, you may have a stage name; this is what holds your brand and your identity! You want to protect yourself from other artists using the same or similar name; they could be riding your coat tails or giving you bad press! This article considers reasons to trademark a stage name and gives suggestions for choosing a stage name that can be trademarked.

Why trademark?

Two big reasons: reputation and certainty.

The name you use is part of your identity and your reputation. Your work and your performances go towards building up your name. Trademarking gives you the exclusive right to use the name, and you can stop others from using the same stage name or similar names.

If you don’t protect your stage name, someone else can come along with the same or a similar protected name, and stop you from using your name. The name that you had carefully chosen is an expression of your musicianship and identity.

After all your work of choosing your stage name and your performances, having to change names will bring you right back to the beginning!

Choosing a name that can be trademarked

If you don’t already have a stage name, here are some tips for what to consider when choosing name.


Using a made up word or words that are not usually associated with music or performance is a good way to protect yourself. It means other performers are less likely to use the same name and you are more likely to be able to protect the name.

IP Australia is unlikely to approve a trademark that uses a word commonly associated with your type of work, as it would then unfairly stop others from using that word.

Look at existing names

Do your research! You don’t want to waste your time coming up with an ‘original’ stage name only to find out that there are other artists out there already using it!

You can do a general internet search, or do a trademark search through IP Australia to see what names are already taken. Using a stage name that is similar to a trademark may be infringement. Also note that if names are not trademarked, they may still be an obstacle to your trademark registration so it is best to avoid similarity.


You may need to get some help from a trademarking lawyer to give advice as to whether your name could be infringing on existing trademarks and whether it is likely to be approved by IP Australia.

Whether you already have a stage name or you are brainstorming names, remember that your name holds your reputation, and it should be protected, just as any other brand name.

COVID-19 Business Survey
LegalVision is conducting a survey on the impact of COVID-19 for businesses across Australia. The survey takes 2 minutes to complete and all responses are anonymous. We would appreciate your input. Take the survey now.

About LegalVision: LegalVision is a tech-driven, full-service commercial law firm that uses technology to deliver a faster, better quality and more cost-effective client experience.

The majority of our clients are LVConnect members. By becoming a member, you can stay ahead of legal issues while staying on top of costs. For just $199 per month, membership unlocks unlimited lawyer consultations, faster turnaround times, free legal templates and members-only discounts.

Learn more about LVConnect

Adi Snir
Need Legal Help? Get a Free Fixed-Fee Quote

If you would like to receive a free fixed-fee quote or get in touch with our team, fill out the form below.

  • By submitting this form, you agree to receive emails from LegalVision and can unsubscribe at any time. See our full Privacy Policy.
  • This field is for validation purposes and should be left unchanged.
Our Awards
  • 2019 Top 25 Startups - LinkedIn 2019 Top 25 Startups - LinkedIn
  • 2019 NewLaw Firm of the Year - Australian Law Awards 2019 NewLaw Firm of the Year - Australian Law Awards
  • 2020 Fastest Growing Law Firm - Financial Times APAC 500 2020 Fastest Growing Law Firm - Financial Times APAC 500
  • 2020 AFR Fast 100 List - Australian Financial Review 2020 AFR Fast 100 List - Australian Financial Review
  • 2020 Law Firm of the Year Finalist - Australasian Law Awards 2020 Law Firm of the Year Finalist - Australasian Law Awards
  • Most Innovative Law Firm - 2019 Australasian Lawyer 2019 Most Innovative Firm - Australasian Lawyer
Privacy Policy Snapshot

We collect and store information about you. Let us explain why we do this.

What information do you collect?

We collect a range of data about you, including your contact details, legal issues and data on how you use our website.

How do you collect information?

We collect information over the phone, by email and through our website.

What do you do with this information?

We store and use your information to deliver you better legal services. This mostly involves communicating with you, marketing to you and occasionally sharing your information with our partners.

How do I contact you?

You can always see what data you’ve stored with us.

Questions, comments or complaints? Reach out on 1300 544 755 or email us at

View Privacy Policy