Reading time: 5 minutes

The Franchise Council of Australia (FCA) is the organisation that represents the franchise sector in Australia. The FCA provides professional support to its members through resources and certified courses. Additionally, the organisation also sets member standards that can give your franchise credibility. Furthermore, the FCA aims to represent your franchise by informing State and Federal Governments on issues relevant to the franchising sector.

This article explains what you should know about the FCA as a franchisor.

The Ultimate Guide to Setting Up a Franchise

Making the decision to franchise your business can be difficult. This Franchisor Toolkit covers all the essential topics you need to know about franchising your business.

This Toolkit also contains case studies from leading franchisors including leading Australian franchises including Just Cuts, FlipOut and Fibonacci Coffee.

Download Now

What Are the FCA’s Objectives?

As the peak organisation that represents the franchise sector in Australia, there are several objectives the FCA sets out to achieve.

1. Education

The FCA provides information and education to existing and potential franchisees and franchisors. Furthermore, they develop Certificate and Diploma level courses in franchising, which can provide critical insight into how a franchise business operates.

The FCA Franchise Academy also offers a career path via industry-specific education. This enables franchisors to undergo professional development by drawing on the commercial expertise of experienced leaders in the industry sector.

2. Member Standards

The FCA also outlines a set of best practices for Australian franchise systems. Moreover, industry standards are crucial since they can:

  • enhance public perceptions of franchising;
  • safeguard franchisors’ investments and franchisees’ businesses;
  • protects franchise networks from unethical behaviour; and
  • guides those seeking to begin their franchising journey.

These member standards aim to provide FCA members with a guide on acceptable standards of conduct. You can gain significant market benefits by identifying yourself as an FCA member. Some of the standards the FCA expects from its members include:

  • complying with relevant State and Federal laws, such as the Franchising Code of Conduct, trade law and trade mark law;
  • refraining from illegal, unethical or improper dealings, such as the overvaluation of fees and prices;
  • make a reasonable investigation to assess whether a prospective franchisee has the basic skills and resources to fulfil the needs of the franchise;
  • provide ongoing training and support to franchisees;
  • be reasonably responsive to communications when dealing with franchisees; and
  • try to resolve complaints and disputes through direct communications or, if this fails, consider mediation or arbitration.

You should note that the member standards do not anticipate each possible issue that could arise in a franchise relationship. Instead, these standards set the values upon which FCA members should structure their franchise relationship.

If an FCA member does not comply with the member standards, the FCA can initiate its investigative and disciplinary procedures. As such, the FCA Board can suspend or expel a franchisor’s membership if they fail to comply with its Member Standards.

3. Policy

Another critical area the FCA works in is policy. The FCA is a representative body that informs State and Federal Governments on issues relevant to the sector. Therefore, the FCA can advance the interests of its Australian members in Australia, as well as the international franchise community, by raising key policy issues with the appropriate government. As such, this organisation helps develop a strong and financially viable franchising sector.

4. Women in Franchising Committee

The FCA has also established the Women in Franchising (WIF) Committee. This special interest group within the FCA aims to promote women’s success in franchising. The WIF Committee’s goals include:

  • creating inclusive initiatives for the franchising community;
  • influencing FCA policy on key issues relating to women in franchising; and
  • providing genuine opportunities for contribution, networking and professional development for franchisors.

Ultimately, a more inclusive industry sector advances the interests of the broader Australian business community.

Membership 

It is not mandatory to become a member of the FCA. However, membership is open to any organisation or individual involved in the franchise sector. This includes:

  • franchisees and franchisors;
  • professionals in other industries, like lawyers, accountants, consultants, academics, and publishers; and
  • institutions such as banks.

By becoming a member of the FCA, you can:

  • enhance your franchise’s credibility by upholding the FCA’s Member Standards and the Franchising Code of Conduct;
  • enjoy professional support through educational programs, networking opportunities and regular events; and
  • be heard at a government level on issues that affect the franchise industry.

Key Takeaways

In short, the FCA is the primary organisation representing Australia’s franchise sector. The FCA:

  • outlines Member Standards that can enhance the credibility of your franchise system;
  • provides educational and professional support to franchisors and franchisees;
  • is a representative body that promotes the interests of the franchise industry at the government level; and
  • promotes a more inclusive industry.

If you have questions about franchising, our experienced franchising lawyers can assist as part of our LegalVision membership. You will have unlimited access to lawyers to answer your questions and draft and review your documents for a low monthly fee. Call us today on 1300 544 755 or visit our membership page.

Frequently Asked Questions

What is the Franchise Council of Australia?

The Franchise Council of Australia is the peak representative organisation for the franchise sector in Australia.

The Franchise Council of Australia is the peak representative organisation for the franchise sector in Australia.

Becoming a member of the Franchise Council of Australia is not mandatory. However, membership is open to any organisation or individual involved in the franchise sector.

Webinars

Legal Essentials for Product Manufacturers

Thursday 11 August | 11:00 - 11:45am

Online
As a product manufacturer, do you know your legal obligations if there is a product recall? Join our free webinar to learn more.
Register Now

Cyber Security Breaches: Your Business’ Legal Responsibilities

Thursday 25 August | 11:00 - 11:45am

Online
Learn how to manage cyber risks for your business and how to respond to an attack. Register today for our free webinar.
Register Now

Ending Employment: Understanding your Obligations as an Employer

Thursday 8 September | 11:00 - 11:45am

Online
If you are ending a team member’s employment, you must understand your legal obligations. Register today for our free webinar.
Register Now

Tips on Structuring Your Entity for Growth

Tuesday 13 September | 10:00 - 10:45am

Online
Choosing the best structure for your business is crucial for growth. Understand your options. Register for our free webinar today.
Register Now

Protecting Your E-Commerce or Retail Brand

Wednesday 14 September | 11:00 - 11:45am

Online
Learn how to protect your e-commerce or Retail brand. Register for our free webinar today.
Register Now

Australia’s Global Talent Visa: How To Make Your EOI Stand Out

Thursday 22 September | 12:00 - 12:45pm

Online
Applying for a Global Talent Visa? Learn how to make your application a winner. Register today for our free webinar.
Register Now

About LegalVision: LegalVision is a commercial law firm that provides businesses with affordable and ongoing legal assistance through our industry-first membership.

By becoming a member, you'll have an experienced legal team ready to answer your questions, draft and review your contracts, and resolve your disputes. All the legal assistance your business needs, for a low monthly fee.

Learn more about our membership

Need Legal Help? Submit an Enquiry

If you would like to get in touch with our team and learn more about how our membership can help your business, fill out the form below.

Our Awards

  • 2020 Innovation Award 2020 Excellence in Technology & Innovation Finalist – Australasian Law Awards
  • 2020 Employer of Choice Award 2020 Employer of Choice Winner – Australasian Lawyer
  • 2020 Financial Times Award 2021 Fastest Growing Law Firm - Financial Times APAC 500
  • 2020 AFR Fast 100 List - Australian Financial Review
  • 2021 Law Firm of the Year Award 2021 Law Firm of the Year - Australasian Law Awards
  • 2022 Law Firm of the Year Winner 2022 Law Firm of the Year - Australasian Law Awards