It’s no secret that the freelance market is growing, with freelancers now making up at least 11.6% of Australia’s workforce. When establishing yourself as a freelancer, it is essential to think about creating a trusted brand. Protecting your logo by registering it as a trade mark is also a crucial part of this branding. This article sets out five reasons why creating a logo for your freelance business will benefit you over time.

1. Logos Help Build a Trusted Brand

Your logo, along with your business name, is an integral part of your branding. A strong logo is instantly recognisable. You can use your logo across all your communication platforms, including your: 

  • website;
  • email;
  • business cards; and
  • packaging.

Your logo may incorporate your name, but this is not essential. Some of the most effective logos are simple visual representations which speak for themselves. 

For example, Starbucks, Apple and Nike all have distinct visual logos.

Registering your logo as a trade mark gives you the legal right to use that logo in the marketplace that you operate in. Trade mark registration is an essential part of brand protection. This is because it means that other businesses are not allowed to copy your logo and use it for their brand.

2. Logos Are Important for Business Expansion

As your client base grows, you may need to take on additional staff to help with the increased workload. At that point, you may decide to move away from the freelance model and set up a company to operate your business and manage staff. 

Using a logo from your early days as a freelancer provides you with a valuable asset. This means that you can transfer the logo to your new company while maintaining the recognised and trusted brand you built as a freelancer.

However, your business growing means that it is even more critical that you protect your logo from being copied or taken. Registering it as a trade mark is a great way to do this as it that other businesses are not allowed to simply copy and use your logo.

3. A Logo Promotes Professionalism

A well-designed logo may help you to attract higher-end corporate clients. Clients are naturally drawn towards products and websites that portray professionalism. 

Having a registered trade mark that becomes synonymous with your goods and services illustrates a true investment in your brand. This professional branding may even mean that clients will be willing to pay a premium to use your business.

4. A Logo is a Long-Term Investment

When you are just starting as a freelancer and trying to establish your client base, you may question whether registering a logo as a trade mark is worth the investment. However, an initial investment in your logo is likely to pay off over time. This is because if you choose to leave your business after your brand becomes more valuable, your trade mark can be: 

  • licensed;
  • sold; or
  • transferred.

Investing in your logo in the early stages of your freelance career is even more important if the market which you operate in is particularly competitive. This will mean that the chances of your competitor using the same or similar logo are alleviated.

Key Takeaways

As a freelancer, your brand is one of your most important and valuable assets. Registering your logo as a trade mark is one of the most effective ways to protect your brand. Having a recognisable logo can assist you to:

  • build a trusted brand;
  • promote professionalism;
  • expand your business; and
  • ward off competitors.

If you would like more information about how to protect your logo register your logo as a trade mark, contact LegalVision’s trade mark lawyers on 1300 544 755 or fill out the form on this page.

About LegalVision: LegalVision is a tech-driven, full-service commercial law firm that uses technology to deliver a faster, better quality and more cost-effective client experience.
June Ahern

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