Reading time: 4 minutes

It’s no secret that the freelance market is growing, with freelancers now making up at least 11.6% of Australia’s workforce. When establishing yourself as a freelancer, it is essential to think about creating a trusted brand. Protecting your logo by registering it as a trade mark is also a crucial part of this branding. This article sets out five reasons why creating a logo for your freelance business will benefit you over time.

1. Logos Help Build a Trusted Brand

Your logo, along with your business name, is an integral part of your branding. A strong logo is instantly recognisable. You can use your logo across all your communication platforms, including your: 

  • website;
  • email;
  • business cards; and
  • packaging.

Your logo may incorporate your name, but this is not essential. Some of the most effective logos are simple visual representations which speak for themselves. 

For example, Starbucks, Apple and Nike all have distinct visual logos.

Registering your logo as a trade mark gives you the legal right to use that logo in the marketplace that you operate in. Trade mark registration is an essential part of brand protection. This is because it means that other businesses are not allowed to copy your logo and use it for their brand.

2. Logos Are Important for Business Expansion

As your client base grows, you may need to take on additional staff to help with the increased workload. At that point, you may decide to move away from the freelance model and set up a company to operate your business and manage staff. 

Using a logo from your early days as a freelancer provides you with a valuable asset. This means that you can transfer the logo to your new company while maintaining the recognised and trusted brand you built as a freelancer.

However, your business growing means that it is even more critical that you protect your logo from being copied or taken. Registering it as a trade mark is a great way to do this as it that other businesses are not allowed to simply copy and use your logo.

3. A Logo Promotes Professionalism

A well-designed logo may help you to attract higher-end corporate clients. Clients are naturally drawn towards products and websites that portray professionalism. 

Having a registered trade mark that becomes synonymous with your goods and services illustrates a true investment in your brand. This professional branding may even mean that clients will be willing to pay a premium to use your business.

4. A Logo is a Long-Term Investment

When you are just starting as a freelancer and trying to establish your client base, you may question whether registering a logo as a trade mark is worth the investment. However, an initial investment in your logo is likely to pay off over time. This is because if you choose to leave your business after your brand becomes more valuable, your trade mark can be: 

  • licensed;
  • sold; or
  • transferred.

Investing in your logo in the early stages of your freelance career is even more important if the market which you operate in is particularly competitive. This will mean that the chances of your competitor using the same or similar logo are alleviated.

Key Takeaways

As a freelancer, your brand is one of your most important and valuable assets. Registering your logo as a trade mark is one of the most effective ways to protect your brand. Having a recognisable logo can assist you to:

  • build a trusted brand;
  • promote professionalism;
  • expand your business; and
  • ward off competitors.

If you would like more information about how to protect your logo register your logo as a trade mark, contact LegalVision’s trade mark lawyers on 1300 544 755 or fill out the form on this page.


Redundancies and Restructuring: Understanding Your Employer Obligations

Thursday 7 July | 11:00 - 11:45am

If you plan on making a role redundant, it is crucial that you understand your employer obligations. Our free webinar will explain.
Register Now

How to Sponsor Foreign Workers For Your Tech Business

Wednesday 13 July | 11:00 - 11:45am

Need web3 talent for your tech business? Consider sponsoring workers from overseas. Join our free webinar to learn more.
Register Now

Advertising 101: Social Media, Influencers and the Law

Thursday 21 July | 11:00 - 11:45am

Learn how to promote your business on social media without breaking the law. Register for our free webinar today.
Register Now

Structuring for Certainty in Uncertain Times

Tuesday 26 July | 12:00 - 12:45pm

Learn how to structure to weather storm and ensure you can take advantage of the “green shoots” opportunities arising on the other side of a recession.
Register Now

Playing for the Prize: How to Run Trade Promotions

Thursday 28 July | 11:00 - 11:45am

Running a promotion with a prize? Your business has specific trade promotion obligations. Join our free webinar to learn more.
Register Now

Web3 Essentials: Understanding SAFT Agreements

Tuesday 2 August | 11:00 - 11:45am

Learn how SAFT Agreements can help your Web3 business when raising capital. Register today for our free webinar.
Register Now

Understanding Your Annual Franchise Update Obligations

Wednesday 3 August | 11:00 - 11:45am

Franchisors must meet annual reporting obligations each October. Understand your legal requirements by registering for our free webinar today.
Register Now

Legal Essentials for Product Manufacturers

Thursday 11 August | 11:00 - 11:45am

As a product manufacturer, do you know your legal obligations if there is a product recall? Join our free webinar to learn more.
Register Now

About LegalVision: LegalVision is a commercial law firm that provides businesses with affordable and ongoing legal assistance through our industry-first membership.

By becoming a member, you'll have an experienced legal team ready to answer your questions, draft and review your contracts, and resolve your disputes. All the legal assistance your business needs, for a low monthly fee.

Learn more about our membership

Need Legal Help? Submit an Enquiry

If you would like to get in touch with our team and learn more about how our membership can help your business, fill out the form below.

Our Awards

  • 2020 Innovation Award 2020 Excellence in Technology & Innovation Finalist – Australasian Law Awards
  • 2020 Employer of Choice Award 2020 Employer of Choice Winner – Australasian Lawyer
  • 2020 Financial Times Award 2021 Fastest Growing Law Firm - Financial Times APAC 500
  • 2020 AFR Fast 100 List - Australian Financial Review
  • 2021 Law Firm of the Year Award 2021 Law Firm of the Year - Australasian Law Awards
  • 2022 Law Firm of the Year Winner 2022 Law Firm of the Year - Australasian Law Awards