Reading time: 4 minutes

It’s no secret that the freelance market is growing, with freelancers now making up at least 11.6% of Australia’s workforce. When establishing yourself as a freelancer, it is essential to think about creating a trusted brand. Protecting your logo by registering it as a trade mark is also a crucial part of this branding. This article sets out five reasons why creating a logo for your freelance business will benefit you over time.

1. Logos Help Build a Trusted Brand

Your logo, along with your business name, is an integral part of your branding. A strong logo is instantly recognisable. You can use your logo across all your communication platforms, including your: 

  • website;
  • email;
  • business cards; and
  • packaging.

Your logo may incorporate your name, but this is not essential. Some of the most effective logos are simple visual representations which speak for themselves. 

For example, Starbucks, Apple and Nike all have distinct visual logos.

Registering your logo as a trade mark gives you the legal right to use that logo in the marketplace that you operate in. Trade mark registration is an essential part of brand protection. This is because it means that other businesses are not allowed to copy your logo and use it for their brand.

2. Logos Are Important for Business Expansion

As your client base grows, you may need to take on additional staff to help with the increased workload. At that point, you may decide to move away from the freelance model and set up a company to operate your business and manage staff. 

Using a logo from your early days as a freelancer provides you with a valuable asset. This means that you can transfer the logo to your new company while maintaining the recognised and trusted brand you built as a freelancer.

However, your business growing means that it is even more critical that you protect your logo from being copied or taken. Registering it as a trade mark is a great way to do this as it that other businesses are not allowed to simply copy and use your logo.

3. A Logo Promotes Professionalism

A well-designed logo may help you to attract higher-end corporate clients. Clients are naturally drawn towards products and websites that portray professionalism. 

Having a registered trade mark that becomes synonymous with your goods and services illustrates a true investment in your brand. This professional branding may even mean that clients will be willing to pay a premium to use your business.

4. A Logo is a Long-Term Investment

When you are just starting as a freelancer and trying to establish your client base, you may question whether registering a logo as a trade mark is worth the investment. However, an initial investment in your logo is likely to pay off over time. This is because if you choose to leave your business after your brand becomes more valuable, your trade mark can be: 

  • licensed;
  • sold; or
  • transferred.

Investing in your logo in the early stages of your freelance career is even more important if the market which you operate in is particularly competitive. This will mean that the chances of your competitor using the same or similar logo are alleviated.

Key Takeaways

As a freelancer, your brand is one of your most important and valuable assets. Registering your logo as a trade mark is one of the most effective ways to protect your brand. Having a recognisable logo can assist you to:

  • build a trusted brand;
  • promote professionalism;
  • expand your business; and
  • ward off competitors.

If you would like more information about how to protect your logo register your logo as a trade mark, contact LegalVision’s trade mark lawyers on 1300 544 755 or fill out the form on this page.

Webinars

Raising Capital: Getting Investment Ready

Tuesday 6 April | 12:00 - 12:45pm

Online
Are you a founder or business owner looking to raise capital? Attend this webinar to learn the strategies to prepare your business for investment.
Register Now

The COVID-19 Vaccine Rollout: Considerations for Employers

Thursday 22 April | 11:00 - 11:45am

Online
Are you a business owner or employer? Attend this webinar to learn about what you need to know about the COVID-19 vaccine rollout.
Register Now

About LegalVision: LegalVision is a tech-driven, full-service commercial law firm that uses technology to deliver a faster, better quality and more cost-effective client experience.

The majority of our clients are LVConnect members. By becoming a member, you can stay ahead of legal issues while staying on top of costs. From just $119 per week, get all your contracts sorted, trade marks registered and questions answered by experienced business lawyers.

Learn more about LVConnect

Need Legal Help? Get a Free Fixed-Fee Quote

If you would like to receive a free fixed-fee quote or get in touch with our team, fill out the form below.

  • 2020 Excellence in Technology & Innovation – Finalist – Australasian Law Awards 2020 Excellence in Technology & Innovation Finalist – Australasian Law Awards
  • 2020 Employer of Choice – Winner – Australasian Lawyer 2020 Employer of Choice Winner – Australasian Lawyer
  • 2020 Fastest Growing Law Firm - Financial Times APAC 500 2020 Fastest Growing Law Firm - Financial Times APAC 500
  • 2020 AFR Fast 100 List - Australian Financial Review 2020 AFR Fast 100 List - Australian Financial Review
  • 2020 Law Firm of the Year Finalist - Australasian Law Awards 2020 Law Firm of the Year Finalist - Australasian Law Awards
  • Most Innovative Law Firm - 2019 Australasian Lawyer 2019 Most Innovative Firm - Australasian Lawyer