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To the untrained ear, the terms selling shares and selling the business might seem to denote the same thing. From a legal perspective, they refer to two actions involving distinct processes and with different consequences. This article discusses how the sale of shares differs from selling the business.

Selling Shares vs. Selling Business

At law, a company is a legal person (albeit an artificial one). That characteristic of a company means that it is a separate legal entity that exists independent of shareholders. Shares can be bought and sold, transferring ownership, yet the company itself will remain unchanged. As such, when a person sells their shares in a company, the purchaser acquires the whole company – assets as well as liabilities.

Conversely, when a person sells their business they typically sell the business’ assets. The buyer can specify those assets it wishes to buy, and the parties apportion the purchase price among them. The purchaser does not usually take on any liabilities of the business. Of course, a purchaser can choose to purchase a liability if they feel it is in their commercial interest to do so. However, it is not an inherent incidence of buying the business, unlike buying the shares.

Implications For The Process

Understandably, the inherent difference between selling shares in a company and selling the business means that a purchaser will undertake a slightly different process before sale.

Any buyer of the shares in a company will likely understand the risks associated with acquiring a company’s liabilities – those known and unknown. They will undertake extensive due diligence before the purchase takes place. This process calculates the cost of all known liabilities. It also tries to locate, identify and cost any future, unknown liabilities. These could include the likelihood of future litigation against the company.

The due diligence process will also need to examine carefully all of the company’s existing licences and contracts. While these will be in the name of the company, they might include a change of control clause.

These clauses could provide that if control of a company changes (through changes in share ownership), the parties have the right to renegotiate the terms of the contract or licence or terminate it altogether. These clauses represent a potentially significant cost to the incoming shareholder.

The purchaser will also need to examine the company’s existing employment relationships. While the company’s employment situation will not necessarily change as a result of a change in share ownership, the purchaser will need to verify any costs associated with all the existing employment entitlements.

Conversely, purchasing assets is a more straightforward process. The sale agreement will need to specify all the assets under purchase as well as any liabilities. Assets can include items such as equipment, stock and land. The purchaser will need to estimate the relative value of the assets and apportion the purchase price accordingly.

However, a purchaser will need to ensure that they acquire all the assets necessary to achieve their commercial objectives. For example, an important asset for most businesses is their intellectual property. The purchaser would likely insist that the seller includes all of the business’ intellectual property in the sale.

Similarly, the intended buyer will need to verify the business contracts that require assignment. For example, if a business leases their premises, the landlord will probably have the right to approve any assignment of the lease.

Also, the purchaser will have to decide whether to take on the seller’s existing liabilities as regards employee entitlements. When a vendor sells the assets of a business, the current employee relationships do not automatically pass. The seller is usually required to terminate the employment agreements and pay any outstanding entitlements. A purchaser may choose to assume this liability for a reduction in purchase price.

Of course, purchasing shares, as opposed to assets, also has different implications regarding taxation. For example, capital gains tax and stamp duty.

Key Takeaways

Whether a purchaser buys shares in a company or the assets of a business depends on their commercial objectives and their willingness to take on risk. It also depends on the particular assets that a seller is willing to sell. In short, there is no one right option. It will depend on circumstance.

LegalVision has provided many businesses with tailored online legal advice. It would be our pleasure to assist you. Call LegalVision today on 1300 544 755 or fill out the form on this page.

Download LegalVision’s How to Sell Your Business Guide – essential reading for any seller looking to understand the moving parts that will impact a successful sale.

Carole Hemingway
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