In Short
- Selecting the right business structure for an AI company is crucial for managing risk, tax, and liability.
- Key structures include sole trader, partnership, company, and trust, each with unique benefits and drawbacks.
- Consider scalability, regulatory compliance, and intellectual property protection when choosing a structure.
Tips for Businesses
When establishing an AI business, evaluate which structure best aligns with your long-term vision. Prioritise scalability and regulatory compliance, and seek to safeguard your intellectual property. Consulting with legal and financial experts can provide guidance tailored to your specific needs.
The artificial intelligence landscape in Australia is rapidly evolving, with the government recently announcing plans to fast-track legislation for high-risk AI settings. Establishing the right organisational structure is crucial for success and compliance for businesses entering or operating in this dynamic sector. This article provides a comprehensive guide to structuring your AI business in Australia, incorporating both legal requirements and practical considerations.
Understanding the Regulatory Landscape
Understanding the evolving regulatory landscape is crucial for AI businesses in Australia, aiming to achieve both success and compliance. The Australian Government has proposed 10 Mandatory Guardrails that apply to AI in “high-risk” settings and general-purpose AI models. These guardrails focus on accountability, risk management, data governance, testing, human oversight, transparency, and compliance certification.
AI developers and deployers should proactively implement robust governance structures, ethical AI principles, and risk management processes in line with the proposed regulations. This may involve conducting AI impact assessments, establishing oversight committees, and ensuring clear accountability for AI systems. Additionally, businesses should stay informed about the implementation approach, ranging from domain-specific regulations to a new cross-economy AI Act.
By taking a proactive approach to compliance and responsible AI development, businesses can position themselves for sustainable growth while building trust with customers and stakeholders in the emerging Australian AI regulatory framework.
Choosing the Right Business Structure
The foundation of any successful AI technologies venture begins with selecting the appropriate business structure. A Proprietary Limited Company (Pty Ltd) structure offers the most advantages for most AI businesses in Australia. This structure provides limited liability protection, enhances stakeholder credibility, and offers greater flexibility in raising capital.
A dual company structure is also a particularly effective model for AI businesses. This arrangement involves establishing two entities: a holding company (HoldCo) that owns valuable intellectual property and major assets and an operating company (OpCo) that conducts day-to-day business activities. This separation provides enhanced protection for intellectual property, better asset protection from potential creditors, more efficient tax planning possibilities (including ESIC and R&D tax benefits), and a clear separation of high-risk and low-risk activities.
Continue reading this article below the formImplementing Governance Frameworks
Effective governance and compliance are essential for AI businesses. Companies should consider implementing a three-lines-of-defence model based on the latest ISO/IEC standards and government guidance. The first line consists of operational management, responsible for day-to-day AI risk management. The second line comprises risk and compliance oversight functions, while the third line offers independent assurance through internal audit functions.
Within this framework, businesses can align with the Australian Government’s AI Ethics Framework’s eight principles. These principles include:
- human, societal, and environmental well-being;
- human-centered values; fairness;
- privacy protection and security;
- reliability and safety;
- transparency and explainability;
- contestability; and
- accountability.
These principles should be embedded into all aspects of the business’s operations and decision-making processes.
Data Protection and Privacy Compliance
Data protection and privacy compliance form a critical component of AI business operations in Australia. Organisations must strictly comply with the Privacy Act 1988 and Australian Privacy Principles (APP). This requires implementing robust data protection measures, establishing clear data handling procedures, developing comprehensive breach response protocols, and maintaining data collection and use transparency.
Key considerations include:
- conducting privacy impact assessments when selecting and implementing AI systems;
- ensuring any personal information collection, use or disclosure through AI complies with APP requirements, particularly APP 3 and APP 6;
- taking reasonable steps to ensure the accuracy of personal information processed by AI systems, in line with APP 10;
- providing clear notice to individuals about AI-related handling of their personal information, as required by APP 5;
- implementing AI governance measures such as human oversight, staff training, and ongoing monitoring of AI systems are essential in deploying AI technologies; and
- establishing processes to explain AI-generated outputs and decisions to affected individuals.
Security measures should include comprehensive data encryption protocols, strict access controls, regular security audits, and well-defined incident response plans. These measures should be regularly reviewed and updated to address emerging threats and changing regulatory requirements.
Intellectual Property Management
Intellectual property (IP) protection is critical for AI businesses, as IP often represents the company’s core value. When structuring an AI business, developing a comprehensive IP strategy that addresses AI systems’ inputs and outputs is essential. For AI solutions inputs, businesses should carefully review the terms and conditions of AI providers associated with AI initiatives, as some may require users to grant licences for using inputs to train AI models. Companies should be cautious about the rights they grant to AI providers and consider opting out of such arrangements when possible to protect sensitive or proprietary information.
On one hand, it means that purely AI-generated content may not be protectable under current IP laws. On the other hand, it emphasises the importance of human involvement in the creative process. AI businesses should structure their operations to ensure that human creativity and decision-making are integral to the development of AI-generated outputs. This approach aligns with current legal standards and potentially strengthens the company’s IP position.
Additionally, businesses should develop a comprehensive IP strategy that includes clear documentation of IP ownership, proper licensing agreements between HoldCo and OpCo, protection of trade secrets and proprietary algorithms, and regular IP audits and updates.
Operational Considerations
Quality control and risk assessment procedures should be central to your business operations. Establish robust quality control measures, including regular testing and validation of AI systems, comprehensive documentation of decision-making processes, performance monitoring protocols, and customer feedback mechanisms. Risk assessment should be continuous, incorporating regular security audits, performance monitoring, compliance checks, and impact assessments.

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Key Takeaways
Successfully structuring an AI business in Australia requires careful consideration of multiple factors, from legal and regulatory compliance to operational efficiency and future scalability. AI businesses can build a strong foundation for sustainable growth in Australia’s evolving technology sector by implementing robust governance frameworks while maintaining flexibility to adapt to regulatory changes.
Regularly reviewing and updating these structures will ensure continued compliance and success as the AI landscape develops. With careful planning and appropriate professional guidance, businesses can create an organisational structure supporting current operations and future growth in this dynamic industry.
If you have any questions about structuring your business, our experienced business lawyers can assist as part of our LegalVision membership. For a low monthly fee, you will have unlimited access to lawyers to answer your questions and draft and review your documents. Call us today on 1300 544 755 or visit our membership page.
Frequently Asked Questions
A Proprietary Limited Company (Pty Ltd) is often recommended for AI businesses in Australia due to its limited liability protection, enhanced stakeholder credibility, and flexibility in raising capital. A dual company structure, incorporating both a holding company (HoldCo) and an operating company (OpCo), may also benefit asset protection and tax planning.
Intellectual property (IP) is crucial for AI businesses because it represents the company’s core value. Businesses should develop a comprehensive IP strategy, including IP ownership documentation, proper licensing agreements, protection of trade secrets, and ensuring human involvement in AI-generated outputs to align with current legal standards, particularly when employing novel AI technologies and solutions.
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