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How to Start a Candle Business: A Comprehensive Guide

In Short

  • Write a clear business plan covering finances, operations and sales channels.

  • Choose the right business structure to suit your goals and manage risk.

  • Put key legal documents in place, including terms and conditions, supplier agreements and employment contracts.

Tips for Businesses
Starting a candle business from home or online still comes with legal obligations. Make sure your labels are not misleading, your contracts are in order and your customer policies comply with Australian Consumer Law. Getting these basics right will help build trust and reduce the risk of costly disputes.


Table of Contents

Starting a candle business can be an exciting and rewarding venture for those with a passion for crafting and entrepreneurship. This article will set out the essential steps you should take, and outline the key legal considerations you should be aware of to assist you in establishing a successful candle business in Australia. 

Step 1: Have a Plan

A well-crafted business plan is essential for your candle business. You should be clear on your vision, target market and what makes your business unique and stand out from the competition. You should conduct thorough market research to understand your potential customers, competitors in your area and where you can target your marketing resources. 

Your business plan should also include financial projections and operational plans, including: 

  • where you will produce and sell your candles; 
  • whether you will need employees; and 
  • what equipment and supplies you will require. 

Think about your sales channels, which may include: 

  • online platforms; 
  • markets; or 
  • retail stores. 

Having a comprehensive business plan will serve as a clear roadmap for your business growth, and can be useful when seeking partners or investments into your business when you start out.

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Step 2: Choosing the Right Business Structure

Selecting an appropriate business structure is a critical decision that will impact your legal and financial responsibilities. There are a few different options: 

  • Sole Trader: As a sole trader, you will have simplicity and full control over your business. But this comes with personal liability risks, where your personal assets could be at risk if something goes wrong.
  • Partnership: Partnerships allow you to share responsibilities and costs with others, but you still have personal liability risks as you would as a sole trader.
  • Company: Establishing a company provides personal asset protection and can enhance the credibility of your business. However, it does involve a more complex setup process, including more costs up front and ongoing obligations. 

You should consider which structure aligns best with your business goals, your risk tolerance and the long-term vision you have for your candle business.

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Step 3: Essential Documents

Having the right legal documents in place will help protect your business interests and maintain professionalism. These include terms and conditions, supplier agreements, a privacy policy, any required leases and if you plan to hire staff, employee contracts. 

  • Terms and Conditions: Your terms and conditions should outline the terms of sale for your products, including pricing, shipping, returns and refunds. 
  • Supplier Agreements: Supplier agreements will help establish terms for purchasing raw materials and supplies. The quality of your candles will depend largely on your materials and you should ensure that your supplier can provide you with the right quantity and type of materials you require to produce your products. This will help ensure that you can meet customer demand and produce high quality products.
  • Privacy Policy: Your privacy policy will explain how you collect, use and protect customer information, especially if you are selling online. 
  • Employee contracts: Employee contracts should clearly define roles, responsibilities and terms of employment for your employees, helping to meet their expectations and ensure that they fulfil their roles and responsibilities as required. 

Consumer Law Considerations

When you are selling goods to consumers in Australia, you need to comply with your obligations under the Australian Consumer Law (ACL). This includes selling goods that are safe, fit for purpose and match their description. Any claims made about the candles, such as being ‘eco-friendly’ or ‘organic’, must be substantiated to avoid engaging in misleading or deceptive conduct

Additionally, if you want to offer any refund policies or warranty policies, they must comply with the ACL requirements. Staying informed about these obligations is crucial for maintaining compliance and building customer trust.

Fictional Case Study: Bright Beginnings Candle Co

Sarah, a marketing professional turned candle maker, launched Bright Beginnings Candle Co, focusing on eco-friendly, locally-made candles. She spent three months developing a comprehensive business plan, identifying a niche market for luxury, sustainable candles among urban professionals aged 25-40.

Initially operating as a sole trader, Sarah worked with a lawyer to draft essential contracts. Her terms and conditions outlined clear terms regarding pricing, shipping and returns. Supplier agreements ensure a consistent supply of high-quality, local materials. A comprehensive privacy policy was crucial for her growing online sales.

As the business expanded rapidly, Sarah hired three employees, necessitating carefully drafted employment contracts to define roles and responsibilities. The growth also prompted a reassessment of her business structure. Concerned about increasing personal liability risks, Sarah consulted her lawyer about incorporating. They discussed the benefits of asset protection and potential tax advantages of a company structure, weighing these against increased compliance obligations. Ultimately, Sarah decided to incorporate, providing a stronger foundation for further expansion and potentially attracting investors in the future.

Key Takeaways

Starting a candle business in Australia requires careful planning and attention to legal and practical considerations. By developing a comprehensive business plan, choosing the right structure and implementing essential documents, you can establish a solid foundation for your candle business. Remember to stay informed about your consumer law obligations to ensure ongoing compliance and build a reputable business in the artisanal candle industry.

If you need help starting your candle business, our experienced business lawyers can assist as part of our LegalVision membership. For a low monthly fee, you will have unlimited access to lawyers to answer your questions and draft and review your documents. Call us today on 1300 544 755 or visit our membership page.

Frequently Asked Questions

Why do I need a business plan for my candle business?

A business plan is essential for your business as it serves as a roadmap for growth and success. It helps you to clarify your concept, set goals, and identify challenges and opportunities. A comprehensive plan should include market analysis, operational plans, financial projections and management structure. This document guides decision-making and proves invaluable when seeking funding or partnerships. Regularly reviewing and updating your plan ensures your candle business stays on track and adapts to market changes.

What are the essential legal documents I need for my candle business?

The essential legal documents for your candle business include terms and conditions of sale, a privacy policy (especially if you are selling online), and supplier agreements. If you plan to hire employees, you’ll also need employment contracts. These documents help protect your business interests, maintain professionalism, and ensure compliance with legal requirements. It’s advisable to have these documents reviewed by a legal professional to ensure they’re comprehensive and tailored to your specific business needs.

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Maddison Zahra

Maddison Zahra

Lawyer | View profile

Maddison is a Lawyer at LegalVision, working in the Corporate and Commercial Team. She has particular expertise in commercial contracts, data and privacy and regulatory compliance advice for small businesses and startups within the Australian landscape. She also has previous experience in Government and Property Law, where she worked with a variety of clients, from small to medium businesses to large corporate and Government clients.

Qualifications:  Bachelor of Laws, Bachelor of International Studies, University of New South Wales.

Read all articles by Maddison

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