Q&A

Question: Can I use a celebrity to endorse my products?

Yes, in certain circumstances where your advertising does not amount to ‘passing off’. This advertising term relates to an instance where a business uses the image of a celebrity or character without their permission or a licence to do so, which creates in the mind of customers that the business is endorsed or associated with the celebrity. This is a breach of the Australian Consumer Law. If your business is seeking to gain real endorsement, you will need to get permission from the individual to use their image to promote your goods or services.