Reading time: 2 minutes

A Privacy Policy should clearly set out exactly how your business intends to collect personal information, what personal information it collects, and how this information will be used and disclosed, if at all. As this document is usually featured on a business’ website, an online solicitor would be the most appropriate person to speak with to have a Privacy Policy drafted.

Use of personal information

Your Privacy Policy needs to clearly set out how your business will be using personal information which has been collected from your customers and other users of your website. It is important for customers to understand how their personal information will be used and it is important for your business to communicate its intentions. If your Privacy Policy does not explain how personal information will be used, it may not be complying with the Australian Privacy Principles.

Why do businesses collect personal information?

Generally, businesses tend to collect and use the information for the following purposes:

  • Contacting the customer;
  • Communicating with the customer;
  • For internal record keeping;
  • For market research;
  • For business development including website development;
  • For marketing purposes including direct marketing;

o   To run competitions;

o   To send promotional information; and

o   To offer additional benefits.

Disclosure of personal information

As well as how you will use the customer’s personal information, you need to set out how this personal information will be disclosed.

This generally includes:

  • For the purpose of providing your products and/or services to the customer;
  • To enable third party service providers to assist you in providing products and/or services;
  • To credit reporting agencies where the customer fails to pay;
  • To courts, tribunals and other authorities as required by law; and
  • To third parties to provide direct marketing.


It is essential that your Privacy Policy address not only how personal information is collected, but also how your business will use the personal information. This is necessary to comply with the Australian Privacy Principles under the Privacy Act. If you are running an online business, we also recommend that you have a set of Website Terms of Use and Sales Terms and Conditions in addition to the Privacy Policy to provide greater protection for your business. If you have any questions relating to the Privacy Policy or any other legal documents your business requires, contact a LegalVision online solicitor today!


Redundancies and Restructuring: Understanding Your Employer Obligations

Thursday 7 July | 11:00 - 11:45am

If you plan on making a role redundant, it is crucial that you understand your employer obligations. Our free webinar will explain.
Register Now

How to Sponsor Foreign Workers For Your Tech Business

Wednesday 13 July | 11:00 - 11:45am

Need web3 talent for your tech business? Consider sponsoring workers from overseas. Join our free webinar to learn more.
Register Now

Advertising 101: Social Media, Influencers and the Law

Thursday 21 July | 11:00 - 11:45am

Learn how to promote your business on social media without breaking the law. Register for our free webinar today.
Register Now

Structuring for Certainty in Uncertain Times

Tuesday 26 July | 12:00 - 12:45pm

Learn how to structure to weather storm and ensure you can take advantage of the “green shoots” opportunities arising on the other side of a recession.
Register Now

Playing for the Prize: How to Run Trade Promotions

Thursday 28 July | 11:00 - 11:45am

Running a promotion with a prize? Your business has specific trade promotion obligations. Join our free webinar to learn more.
Register Now

Web3 Essentials: Understanding SAFT Agreements

Tuesday 2 August | 11:00 - 11:45am

Learn how SAFT Agreements can help your Web3 business when raising capital. Register today for our free webinar.
Register Now

Understanding Your Annual Franchise Update Obligations

Wednesday 3 August | 11:00 - 11:45am

Franchisors must meet annual reporting obligations each October. Understand your legal requirements by registering for our free webinar today.
Register Now

Legal Essentials for Product Manufacturers

Thursday 11 August | 11:00 - 11:45am

As a product manufacturer, do you know your legal obligations if there is a product recall? Join our free webinar to learn more.
Register Now

About LegalVision: LegalVision is a commercial law firm that provides businesses with affordable and ongoing legal assistance through our industry-first membership.

By becoming a member, you'll have an experienced legal team ready to answer your questions, draft and review your contracts, and resolve your disputes. All the legal assistance your business needs, for a low monthly fee.

Learn more about our membership

Need Legal Help? Submit an Enquiry

If you would like to get in touch with our team and learn more about how our membership can help your business, fill out the form below.

Our Awards

  • 2020 Innovation Award 2020 Excellence in Technology & Innovation Finalist – Australasian Law Awards
  • 2020 Employer of Choice Award 2020 Employer of Choice Winner – Australasian Lawyer
  • 2020 Financial Times Award 2021 Fastest Growing Law Firm - Financial Times APAC 500
  • 2020 AFR Fast 100 List - Australian Financial Review
  • 2021 Law Firm of the Year Award 2021 Law Firm of the Year - Australasian Law Awards
  • 2022 Law Firm of the Year Winner 2022 Law Firm of the Year - Australasian Law Awards