An increasing number of Australians are turning their hobbies and side-projects into online businesses. Would-be entrepreneurs should familiarise themselves with their legal obligations when selling goods online.

Our online business lawyers can help you set up your ecommerce store, by:

  • drafting your sales terms and conditions;
  • advising on business structuring;
  • protecting your intellectual property, including registering trade marks;
  • advising on privacy obligations;
  • advising on compliance with the Australian Consumer Law (including consumer guarantees);
  • drafting contracts to engage third parties (e.g. developers, distributors and service providers);
  • recovering any outstanding payments; and
  • resolving disputes.

Our team of business lawyers specialise in consumer law, privacy law, contracts and online business law. We have worked with thousands of clients in the B2B and B2C space, as well as wholesalers and marketplace operators. Our team brings a unique global perspective having practised across the US, Europe and Asia. This extensive experience best position us to help clients looking to tap into international markets.

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5 Things You Need to Know About Offering your Product ‘as a Service’

  • 1Selling products online and running an ecommerce store is a very popular business strategy. You need three main legal documents to run your ecommerce store: sales terms and conditions, website terms of use and a privacy policy.
  • 2Your sales terms and conditions set out the terms under which you sell your products to your customers. These should address what you provide and how you provide it. Delivery, payment, refunds and returns (set out in a refund policy, which should be part of your sale terms), all need to be dealt with in your sales terms and conditions.
  • 3Your sales terms also need to set out the Australian consumer law mandatory consumer guarantees. They should also limit your business liability to the extent possible. An example would be disclaiming any liability if a customer uses a product that you sell in a way it shouldn’t be used and an injury occurs.
  • 4Every ecommerce site also needs website terms of use, which govern your relationship with visitors to your site. These cover issues such as copyright, protecting your intellectual property including photos of your products, permissible use of the website and limiting liability for viruses.
  • 5Finally, make sure you have a website privacy policy that complies with the Australian Privacy Act. Running a successful ecommerce site generally involves marketing to your customers. By law, you need to set out what personal information you collect, how you collect it and how you will disclose and use it. You also need to set out client rights to complain and contact you regarding their personal information.

Privacy Policy Snapshot

We collect and store information about you. Let us explain why we do this.

What information do you collect?

We collect a range of data about you, including your contact details, legal issues and data on how you use our website.

How do you collect information?

We collect information over the phone, by email and through our website.

What do you do with this information?

We store and use your information to deliver you better legal services. This mostly involves communicating with you, marketing to you and occasionally sharing your information with our partners.

How do I contact you?

You can always see what data you’ve stored with us.

Questions, comments or complaints? Reach out on 1300 544 755 or email us at

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