Reading time: 3 minutes

Content Marketing for Customer Service

Regardless of your business’ type and size, customer service is obviously a key part of what you offer. Whether you’re selling apple pies or selling your accountancy skills, your customer service is a huge part of what will keep your customers coming back for more. So how does Content Marketing help fulfil that role? By serving customers (and potential customers) with information, answers and ideas, your business is offering value!

Current customers may be visiting your site regularly, if they see content that answers a vexing question, inspires them to continue using your product and/or services, or shows that you know what you’re talking about, then content marketing is definitely fulfilling a customer service role. Of course it’s not the type to replace a call centre or team to field enquiries, but it does add another contact point visitors.

What about potential customers? Potential customers will be attracted to your business due to the type and style of your content. Of course, your content offers above and beyond the simple content of other sites. It’s engaging, entertaining and enlightening. Regardless of your industry, there is no reason why you can’t produce engaging content. If the team over at S.E. Rentals can produce engaging content about financing business technology (client) then you can too!

Content Marketing for Brand Positioning

There is nothing worse than an ignored blog. Regularly updating content platforms and sharing them on social media platforms shows you have the time to create relevant content (or have it ghost written for you). “Brand” is a customer’s perception of your organisation and developing a content marketing strategy demonstrates that you’re willing to share and engage with the people ultimately responsible for your success – those buying from you. A blog, YouTube channel, or similar content program does two things:

  1. It shows you are able to take time from your busy schedule to engage and share.
  2. It provides you with a platform to candidly express your brand. A static website with calls to action, product descriptions and contact pages is great, but customers want more. They want your voice – to learn about your organisation intimately. What inspires you, what gets you out of bed in the morning, and sometimes, what keeps you up at night.

Content Marketing for Business Development

As mentioned previously, content marketing is all about showing, rather than telling audiences you know what you’re on about. You’re not telling someone how great you are or how much your product/services cost (that’s advertising) instead you’re showing an audience that you know your industry, you know the issues, you’re sharing your thoughts and thus demonstrating that your organisation is the one they should be dealing with. Customers seeking insight, or even a business seeking a partner, will find your content. As mentioned previously, great content will assist you to get found.


Day in Court: What Happens When Your Business Goes to Court

Thursday 2 June | 11:00 - 11:45am

If your business is going to court, then you need to understand the process. Our free webinar will explain.
Register Now

How to Manage a Construction Dispute

Thursday 9 June | 11:00 - 11:45am

Protect your construction firm from disputes. To understand how, join our free webinar.
Register Now

Startup Financing: Venture Debt 101

Thursday 23 June | 11:00 - 11:45am

Learn how venture debt can help take your startup to the next level. Register for our free webinar today.
Register Now

About LegalVision: LegalVision is a commercial law firm that provides businesses with affordable and ongoing legal assistance through our industry-first membership.

By becoming a member, you'll have an experienced legal team ready to answer your questions, draft and review your contracts, and resolve your disputes. All the legal assistance your business needs, for a low monthly fee.

Learn more about our membership

Need Legal Help? Submit an Enquiry

If you would like to get in touch with our team and learn more about how our membership can help your business, fill out the form below.

Our Awards

  • 2020 Innovation Award 2020 Excellence in Technology & Innovation Finalist – Australasian Law Awards
  • 2020 Employer of Choice Award 2020 Employer of Choice Winner – Australasian Lawyer
  • 2020 Financial Times Award 2021 Fastest Growing Law Firm - Financial Times APAC 500
  • 2020 AFR Fast 100 List - Australian Financial Review
  • 2021 Law Firm of the Year Award 2021 Law Firm of the Year - Australasian Law Awards
  • 2022 Law Firm of the Year Winner 2022 Law Firm of the Year - Australasian Law Awards