Table of Contents
- 1. What is the biggest challenge facing your business right now?
- 2. When hiring, what is the number one interview question you always ask?
- 3. What are the latest developments in your industry and how is your business preparing for them?
- 4. What do you do when you’re not working?
- 5. What’s one book, podcast, or TV show you’d recommend to other business owners?
- 6. What’s one piece of tech or app that’s changed how you work?
The Imani Transformations is a world-leading habit, mindset and holistic weight loss personal coaching company with its headquarters in Melbourne Australia.
Since 2015, Mel and Ronnie have been helping people achieve their weight and fitness goals through the Diet Antidote Transformation System®️ while building the right habits to sustain them so they don’t have to give up what they love.
The Imani Transformations is a LegalVision member, so we have asked Ronnie a few questions to get to know them better. Read on to find out more.
1. What is the biggest challenge facing your business right now?
Scaling without the bricks-and-mortar aspect.
Let me use the café analogy to illustrate my point. In cafés, they sell coffee as a low-cost item to attract customers, who are more likely to purchase other main meals to complement their coffee, for example, a quiche. The availability of coffee makes it easier and more effective to sell other food items. Likewise, it is difficult to sell the other items without the presence of coffee.
Similarly to cafés, which rely on coffee to sell their food, we depend on a physical location to attract people who initially seek Personal Training (only fitness). These clients eventually become interested in our Personal Coaching/Body & Lifestyle Transformation (which includes habits, mindset, lifestyle, nutrition, and holistic weight loss).
Our challenge in scaling our business arises because we provide all our services online and only offer Personal Coaching, without onsite Personal Training. Therefore, we have decided to introduce an exclusive, members-only private boutique fitness studio located in Melbourne East.
2. When hiring, what is the number one interview question you always ask?
Why should we hire you?
3. What are the latest developments in your industry and how is your business preparing for them?
AI. We are optimising our systems and automations, including the process of blog creation, by streamlining various aspects and enhancing efficiency. Here are some ways in which we are using AI to assist with blog and content creation:
- Content Generation;
- Topic Generation;
- Grammar and Spell-Checking;
- SEO Optimisation;
- Content Curation;
- Personalisation;
- Editing and Proofreading; and
- Translation.
4. What do you do when you’re not working?
Quality time with my family, gym, walking, hiking, practising yoga, and listening to lots of audiobooks and podcasts.
5. What’s one book, podcast, or TV show you’d recommend to other business owners?
The Diary of A CEO podcast by Steven Bartlett and the book Atomic Habits by James Clear.
6. What’s one piece of tech or app that’s changed how you work?
Calendly.
The LegalVision Startup Manual provides guidance on a number of common challenges faced by startup founders including structuring, raising capital, building a team, dealing with customers and suppliers, and protecting intellectual property.
The guide includes 10 case studies featuring Australia’s top VC fund partners and leading Australian startups.
Become a LegalVision member to access unlimited legal support for your business at a price you can afford.
We appreciate your feedback – your submission has been successfully received.
