Trademarks are signs which are used to distinguish your business goods and services from those of others. Such signs may include brand names, symbols, logos and slogans. How exactly could I react if someone opposes the registration of my trademark? Registering your trademarks helps you to protect your trademarks from competitors. Your trademarks distinguish your products and services, so as you build your brand, your trademarks may become more valuable and more important to protect.  Your trademarks can communicate your level of quality, and help to develop and retain the goodwill you generate. Most businesses will have at least one trademark. Registering trademarks is important because it gives you exclusive rights to use the trademark, and to license or sell the trademarked goods and services, in the specific categories in which the trademarks are registered. For more information on the benefits of registration please see:

Grounds for opposition

Under the Trade Marks Act 1995, a competitor may make a formal objection against the registration of a trademark going ahead.  This is opposing a trademark registration. Opposing a trademark is different from rejecting a trademark request for registration. The Registrar of Trademarks decides whether or not a trademark can be registered.  If the trademark can be registered, the next question is whether there will be any opposition. The main grounds for opposition are set out below:

  • The applicant is not the owner of the mark
  • There is no intention to use the mark
  • The opponent making the objection used this mark earlier
  • The mark is likely to deceive or cause confusion
  • The mark contains false geographical indication
  • The application to register was accepted on the basis of false evidence
  • The application was made in bad faith

The process of opposition

The opponent must prove at least one of these grounds, in order for the trademark application to be successfully opposed. The opponent must follow the following steps: First, a notice of opposition must be filed with the Trademarks Office and served to the applicant:

  1. The original evidence in support along with the notice of opposition must be filed with the Trademarks Office with the appropriate fee.
  2. The notice must identify at least one valid ground for opposition. The basis for this objection must be supported by any evidence in support.
  3. The notice along with copies of the supporting evidence must be served upon the trademark applicant. This must be done within 3 months from the day that the notice of opposition was filed with the Trademarks Office.

Upon receiving this notice, the applicant (seeking the trademark) may serve and file evidence which responds to the objections.  This evidence in answer must be served on the opponent within 3 months from the day that the applicant was served with the evidence in support. Finally, the opponent may respond with evidence in reply, to respond to the applicant’s evidence in answer. The evidence in reply must be served on the applicant within 3 months from the day that that the opponent was served with the evidence in answer.

The hearing

After the opponent and the applicant have exchanged evidence, a hearing may be requested by either party for a decision to be made about the trademark registration. A hearing will receive priority over decisions that the Registrar of Trademarks must make in the absence of a request for a hearing.

Trademark Specialist

Oppositions may be complex, lengthy and expensive.  If you are considering filing or defending an opposition it is recommended to seek legal advice from an intellectual property lawyer or trademark specialist. For more information about trademarks and intellectual property, please see:

Lachlan McKnight

Next Steps

If you would like further information on any of the topics mentioned in this article, please get in touch using the form on this page.