Reading time: 4 minutes

In the last decade, the Australian eCommerce market has experienced an extraordinarily high rate of growth. The far-reaching effects of the COVID-19 pandemic have compounded this. There is no better time to consider growing your online business. In 2020, Australians spent approximately $50.46 billion online, a 57% increase from 2019 levels. This growth will eventually stabilise as the government lifts restrictions. However, Australian shoppers still expect their online purchasing habits to remain higher than they were prior to the pandemic.

Not all business types are able to integrate online sales into their business model. However, those who can have the opportunity to tap into a high-growth market. Indeed, an online presence can increase awareness about your products and your brand among new, global, audiences.

Whether you are launching web-based sales for the first time, or increasing your capacity to sell your products online, you will need access to capital. 

Ecommerce financing solutions comprise an array of funding options. These are suitable for businesses that receive a proportion of their revenue through online sales. Examples of such businesses typically include online retailers and marketplaces, subscription-based businesses, SaaS, or wholesalers. To choose a suitable eCommerce financing solution, you will need to determine what category your business falls under. 

ECommerce Financing Options

Business Cash Advance

A business cash advance is a form of business loan that allows you to ‘sell’ your future revenue in exchange for an advance of capital. This allows a business to forecast seasonal fluctuations in demand and increase the capacity of its infrastructure or stock in preparation. The capital is then repaid with interest to the lender. The lender then takes a percentage of your sales at an agreed-upon schedule until the advance is paid off in full.

Invoice Finance

Invoice Finance is when you borrow money using your unpaid invoices. There are various types of invoice financing available. This depends on your specific situation. Simply put, this allows you to unlock cash owed to you from unpaid invoices in order to speed up your cash flow. This gives you the freedom to grow your business faster.

Asset Finance

Asset financing comes in various forms. If you are looking to increase your physical resources but cannot afford a significant one-off purchase, you may consider a hire purchase – which allows you to pay off your equipment in regular instalments. Similarly, equipment leasing allows you to rent equipment for a specific period of time. If, on the other hand, you have an abundance of physical assets but a limited cash flow, asset refinancing may be the most suitable option for your business. 


Thousands of grants are available to businesses across Australia at a federal, state and local level. Some of these are specifically targeted toward businesses operating with a digital presence. These include the NSW Export Assistance Grant and the Empowering Business to Go Digital Program. These opportunities are diverse, however, they are somewhat complicated. However, you can use the Swoop platform to access assistance from their expert team who will assist in finding the right option and support you throughout the application process.

Key Takeaways 

In an increasingly digital global marketplace, businesses are having to invest in their tech infrastructure in order to remain competitive. Whether your business is venturing into an eCommerce revenue stream for the first time or looking to expand your stock to prepare for the Christmas online sales boom, Swoop has the funding options to help you do so. Get in touch with one of Swoop’s funding experts today. 

Frequently Asked Questions

What is invoice financing?

Invoice financing is when you borrow money using unpaid invoices. This allows you to unlock cash owed to you from unpaid invoices to increase your cash flow, giving you the freedom to grow your business faster.

What is a business cash advance?

This is a form of business loan that allows you to ‘sell’ your future revenue in exchange for an advance of capital. Your business can then forecast seasonal fluctuations and increase the infrastructure capacity or stock to prepare. The capital is then repaid with interest to the lender. The lender will take a percentage of your sales until you pay the advance in full.


Day in Court: What Happens When Your Business Goes to Court

Thursday 2 June | 11:00 - 11:45am

If your business is going to court, then you need to understand the process. Our free webinar will explain.
Register Now

How to Manage a Construction Dispute

Thursday 9 June | 11:00 - 11:45am

Protect your construction firm from disputes. To understand how, join our free webinar.
Register Now

Startup Financing: Venture Debt 101

Thursday 23 June | 11:00 - 11:45am

Learn how venture debt can help take your startup to the next level. Register for our free webinar today.
Register Now

About LegalVision: LegalVision is a commercial law firm that provides businesses with affordable and ongoing legal assistance through our industry-first membership.

By becoming a member, you'll have an experienced legal team ready to answer your questions, draft and review your contracts, and resolve your disputes. All the legal assistance your business needs, for a low monthly fee.

Learn more about our membership

Need Legal Help? Submit an Enquiry

If you would like to get in touch with our team and learn more about how our membership can help your business, fill out the form below.

Our Awards

  • 2020 Innovation Award 2020 Excellence in Technology & Innovation Finalist – Australasian Law Awards
  • 2020 Employer of Choice Award 2020 Employer of Choice Winner – Australasian Lawyer
  • 2020 Financial Times Award 2021 Fastest Growing Law Firm - Financial Times APAC 500
  • 2020 AFR Fast 100 List - Australian Financial Review
  • 2021 Law Firm of the Year Award 2021 Law Firm of the Year - Australasian Law Awards
  • 2022 Law Firm of the Year Winner 2022 Law Firm of the Year - Australasian Law Awards