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Due Diligence in Buying a Business: Guide for Dance Studio Owners

In Short

  • Review all aspects of the dance studio, financials, contracts, equipment, staffing, lease, and licences, before signing the deal.

  • Understand what you’re buying (assets vs shares) and include a due diligence clause in the sale agreement.

  • Assemble a team (accountant, lawyer, dance consultant) to uncover risks and negotiate better terms.

Tips for Businesses
Include a due diligence period in your contract, usually 10 to 14 business days. Review all key documents and operations. Use any issues you uncover to negotiate the price or ask for warranties or indemnities. Always work with professionals to help you spot red flags and avoid costly mistakes.


Table of Contents

As a dance studio owner looking to expand your business through acquisition, conducting thorough due diligence is crucial. This process allows you to assess the risks and potential of the studio you are considering purchasing, helping you make an informed decision. In this guide, we will walk you through the due diligence process, tailored specifically for dance studio owners.

Understanding Due Diligence

Due diligence is a comprehensive review of a business before making a purchase. For dance studio owners, this means examining all aspects of the studio you are interested in acquiring. The goal is to understand the studio’s operations, finances, legal standing, and potential for growth or challenges. This process helps you uncover any hidden issues that could affect the value of the business or your ability to run it successfully.

When to Conduct Due Diligence

Ideally, you should conduct due diligence before signing a formal purchase agreement. This allows you to make an informed decision without any contractual obligations. However, in some cases, you can negotiate a due diligence period within the contract, typically lasting 10 to 14 business days after the contract is signed.

This clause allows you to terminate the contract if you discover any material issues during the due diligence process. It’s a safety net that can provide peace of mind as you move forward with the purchase.

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Due Diligence Guide for Purchasing a Business

Before buying a business, it is important to undertake due diligence, to verify the information supplied by the seller. This guide will walk you through the due diligence process.

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The Due Diligence Process for Dance Studio Acquisitions

1. Assemble Your Team

While you might be tempted to handle everything yourself, consider assembling a team of experts, such as:

  • an accountant familiar with dance studio finances can help you interpret financial statements and identify potential red flags; and
  • a lawyer experienced in business acquisitions can guide you through the legal aspects of the purchase and help draft or review contracts. 

Additionally, consider bringing in a dance industry consultant or experienced studio owner who can provide valuable insights into the operational aspects of running a successful dance studio.

2. Request and Review Documentation

Start by requesting comprehensive documentation from the seller. This should include financial statements such as profit and loss reports, balance sheets, and tax returns for the past three to five years. 

Request student enrollment data and retention rates to assess the stability of the studio’s customer base. Class schedules and attendance records will give you insight into the popularity of different dance styles and time slots.

Request an inventory of all dance studio equipment, including mirrors, barres, sound systems, and any specialised flooring, along with maintenance records and the age and condition of the equipment.

Additionally, instructor contracts and qualifications are crucial to review, as the quality of instruction is paramount in a dance studio. Do not forget to review the lease agreement for the studio space, as well as any marketing materials and strategies the current owner is using. Lastly, ensure you have copies of all licenses and permits required to operate the studio in compliance with local regulations.

3. Dive Deep into Financial Health

A thorough examination of the studio’s financial documents is critical. Examine revenue trends over the past 3-5 years to determine if the business is growing, stable, or declining. Analyse profit margins on different class types to identify which offerings are most lucrative. Pay attention to seasonality in enrollment and income, as many dance studios experience fluctuations throughout the year, particularly around recital seasons or summer breaks.

Examine major expenses and identify potential areas where you can cut costs without compromising quality. This could include renegotiating supplier contracts or finding more efficient ways to manage utilities.

4. Assess Physical Assets and Space

The condition of the studio’s physical assets can significantly impact your future expenses and the quality of experience you can offer students. Inspect the dance floors carefully, as high-quality, well-maintained floors are essential for dancer safety and performance. Check the condition of mirrors and bars, as these are fundamental tools in dance instruction.

You should evaluate the sound system’s quality and age, considering whether upgrades might be necessary in the near future. Do not overlook the condition of changing rooms and reception areas, as these spaces contribute to the overall student and parent experience. Additionally, it is best practice to make note of any necessary renovations or upgrades, as these will factor into your negotiation and future budget planning.

5. Evaluate Staff and Instructors

The quality of instruction can make or break a dance studio. Review instructor qualifications and certifications to ensure they meet industry standards and align with your vision for the studio. Examine employment contracts and pay structures to understand your obligations and potential areas for improvement in staff retention and satisfaction.

Look into staff turnover rates, as high turnover can be a red flag indicating underlying issues with management or working conditions. If possible, review student feedback on instructors to gauge satisfaction levels and identify areas that need improvement or standout performers.

6. Analyse the Student Base

Understanding the studio’s clientele is crucial for future planning. Examine the age groups and skill levels served by the current class offerings. This information can help you identify opportunities for expansion or areas where adjustments to the curriculum may be necessary.

Student retention rates are a key indicator of student satisfaction and the studio’s ability to keep students engaged in the long term. Analyse which class types and styles are most popular, as this can guide your decisions on future class offerings or marketing focus.

Look for potential growth opportunities in underserved demographics. For example, if the studio primarily caters to young children, there might be an opportunity to expand into teen or adult classes.

7. Examine Legal and Regulatory Compliance

Ensuring the studio is compliant with all relevant laws and regulations is crucial to avoid future legal issues. Verify that the studio adheres to local zoning laws for dance studios, as some areas have specific requirements for businesses involving physical activity or working with children.

Check that all health and safety regulations are being met, including proper ventilation, emergency exits, and first aid provisions. Music licensing for performances and classes is often overlooked, but it is a legal requirement to avoid copyright infringement.

Review the studio’s insurance coverage for students and instructors. Adequate insurance is crucial for protecting the business from potential liability claims.

Reducing Risk in Your Purchase

These strategies might be suggested by your lawyer to mitigate risks:

  • Price Negotiation: If issues are uncovered that affect the studio’s value, this information can be used to negotiate a lower purchase price. For example, if you find that significant equipment upgrades are necessary, you could argue for a price reduction to offset these future expenses.
  • Seek Warranties: Ask the seller to provide warranties in the purchase agreement. For instance, they might verify that all instructor certifications are up to date or that there are no pending legal issues. 
  • Request Indemnities: Specific concerns can be addressed with indemnities. If there is an ongoing dispute with a former instructor, for example, the seller can indemnify you from potential legal costs associated with resolving the issue.

Key Takeaways

Conducting thorough due diligence before committing to a purchase is essential for dance studio owners looking to expand through acquisition. By assembling a team of experts, carefully reviewing all aspects of the business, and using your findings to negotiate better terms, you can significantly reduce the risks associated with buying a dance studio.

Remember, while due diligence can’t eliminate all risks, it significantly reduces the chances of unpleasant surprises after your purchase. By thoroughly investigating all aspects of the dance studio you are considering, you will be better equipped to make a decision that aligns with your business goals and sets you up for success in your expanded dance studio venture.

Buying a dance studio can be an exciting step in growing your business, our experienced business lawyers can assist as part of our LegalVision membership. For a low monthly fee, you will have unlimited access to lawyers to answer your questions and draft and review your documents. Call us today on 1300 544 755 or visit our membership page.

Frequently Asked Questions

What documents should I request from the seller?

You should request financial statements (profit and loss reports, tax returns), student enrollment and retention data, instructor contracts, equipment lists, lease agreements, and all licences or permits.

Should I hire professionals to help with the process?

Yes. An accountant, a lawyer, and potentially a dance studio consultant can help you properly assess the business and avoid costly mistakes.

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Ellie Watford

Ellie Watford

Lawyer | View profile

Ellie Watford is a Lawyer at LegalVision working predominantly in capital raising and M&A.

Qualifications: Bachelor of Laws, Graduate Diploma of Legal Practice, Bachelor of Business Management, University of Adelaide.

Read all articles by Ellie

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