Skip to content

Drafting Sales Terms and Conditions: What is a ‘Limitation of Liability’ Clause?

When you have a business lawyer assist you with drafting your business’ sales terms and conditions, limiting liability should be the primary aim wherever possible (and legal). Your business likely moves quickly. Thus, it can be easy to neglect to update the information on your website that may be outdated or incorrect. Accordingly, you must avoid making misleading representations to your business’ customers. For this reason, your business lawyer must limit the liability of the business, its directors, officers and employees wherever possible.

What Does Limiting Your Liability Mean?

Limiting your liability refers to limiting the scope or reason someone can sue you for breaching a contract. This may include your sales terms and conditions. While it might appear as legalese in your contracts, it is an important aspect of your business’ risk management. 

What Liability Can I Limit?

The first provision under this clause should explain that while you believe all information found on the website is accurate, it may be: 

  • incorrect;
  • out of date; or 
  • inaccurate to some degree. 

Explain that your business provides the information ‘in good faith’ on an ‘as is’ basis. This means viewers should take it at face value and not rely on it to any extent beyond what the law requires. This is because certain information must be accurate by law. For example, this includes pricing and descriptions of your goods and services. 

As such, draft into the provision a sentence that excuses the company, its directors, officers and employees of any liability for any representations or possible warranties between the company and the user (or any third parties). Of course, your business lawyer cannot simply excuse your company for any responsibility and must draft according to the Australian Consumer Law (“ACL”).

Continue reading this article below the form
Loading form

Liabilities You Cannot Exclude or Limit 

In your second provision, acknowledge the ACL and accept that your business will provide certain rights and remedies to customers regarding the provision of goods and services. This provision is essentially an acknowledgment of the “rights” of consumers who purchase your business’ products and services.

The ACL requires businesses to guarantee certain aspects of goods and services, known as consumer guarantees. Similarly, if you are delivering your products to your customers, then you will be liable for any delivery issues. This applies even if you use a third-party delivery service to deliver the goods. Suppose the customer does not receive the goods. Accordingly, you will be liable to the customer, as they have no contract or agreement with your delivery provider. 

If you provide additional warranties above and beyond the consumer guarantees in the ACL, such as a warranty against a defect, then there is mandatory wording that you must include in your sales terms and conditions.

Limiting Conditions and Warranties 

In the third provision, have your business lawyer draft an exclusion clause that limits the applicability of implied conditions or warranties, apart from the customer’s rights as defined above. Of course, limit this exclusion to the extent the law permits. It should apply to the following:

  • expressly disclaim any implied or express guarantees, warranties, representations or conditions of any kind which are not mentioned in the terms of sale;
  • explain that no promise will be made to the site user that accessibility and use of the site will be error-free or always available. Your business lawyer might want to also limit your liability insofar as the server transmitting or storing viruses to users of the site; and
  • draft this sub-provision so that the business is not responsible for any loss, damage or costs users incur. This should be broad enough to encompass every possible variation of liability, i.e. direct, indirect, incidental, special, consequential etc.

Capping Your Liability

The last provision should frame your business’ liability in terms of the price of the specific product the customer purchases.

If your business provides a subscription, then it might be more suitable to limit your liability to the price for the previous 12 months of their subscription or membership. Have the business lawyer acknowledge the other areas of law where liability may arise, such as contract, tort, in equity, under statute or otherwise, and ensure to limit the liability in these areas of law.

Front page of publication
Buying a Business: Guide to Negotiating Terms

Know which key terms to negotiate when buying a business to protect your interests and gain a favourable outcome.

Download Now

Key Takeaways

A business must limit its liabilities to avoid financial responsibility for issues customers or third parties may encounter. In doing so, be careful that you only limit the liabilities you are legally entitled to. Furthermore, it is essential that your contracts correctly word any limitations or caps. 

If you need help drafting a limitation of liability clause, our experienced contract lawyers can assist as part of our LegalVision membership.  For a low monthly fee, you will have unlimited access to lawyers to answer your questions and draft and review your documents.  Call us today on 1300 544 755 or visit our membership page.

Frequently Asked Questions

Can I exclude all liability in my contracts or terms?

No. There are certain obligations, such as those under Australian Consumer Law, that you cannot contract out of. This means that even if you say that you are excluding your liability, this will not be the case.

What is a liability clause?

A liability clause outlines the types of loss that are recoverable, the amount that can be claimed and the circumstances loss cannot be recovered under an agreement or contract.

Register for our free webinars

ACCC Merger Reforms: Key Takeaways for Executives and Legal Counsel

Online
Understand how the ACCC’s merger reforms impact your legal strategy. Register for our free webinar.
Register Now

Ask an Employment Lawyer: Contracts, Performance and Navigating Dismissals

Online
Ask an employment lawyer your contract, performance and dismissal questions in our free webinar. Register today.
Register Now

Stop Chasing Unpaid Invoices: Payment Terms That Actually Work

Online
Stop chasing late payments with stronger terms and protections. Register for our free webinar.
Register Now

Managing Psychosocial Risks: Employer and Legal Counsel Responsibilities

Online
Protect your business by managing workplace psychosocial risks. Register for our free webinar.
Register Now
See more webinars >
Tim Jones

Tim Jones

Senior Lawyer | View profile

Tim is a Senior Lawyer in LegalVision’s Employment, Corporate and Commercial teams.

Qualifications: Bachelor of Laws, Bachelor of International Studies, Macquarie University.

Read all articles by Tim

About LegalVision

LegalVision is an innovative commercial law firm that provides businesses with affordable, unlimited and ongoing legal assistance through our membership. We operate in Australia, the United Kingdom and New Zealand.

Learn more

We’re an award-winning law firm

  • Award

    2025 Future of Legal Services Innovation Finalist - Legal Innovation Awards

  • Award

    2025 Employer of Choice - Australasian Lawyer

  • Award

    2024 Law Company of the Year Finalist - The Lawyer Awards

  • Award

    2024 Law Firm of the Year Finalist - Modern Law Private Client Awards

  • Award

    2022 Law Firm of the Year - Australasian Law Awards