How Can I Check if a Business Name Is Available?

An important and exciting part of starting your new business is picking a name that your customers will remember. An excellent business name will distinguish your business from competitors and enable you to build a strong reputation in your industry. However, before you start trading under the name you have chosen, it is essential to check whether that name is available. This article outlines when registering a business name is required and the process involved in doing so.
What Is a Business Name?
A business name is a name or title under which a person or entity conducts its business. Unless you are trading under your legal name, you must register your business name with the Australian Securities and Investments Commission (ASIC). A legal name is different to a business name and depends on your business structure. The table below provides examples of when you do and do not have to register your business name.
Business Structure |
Legal Name |
Business Name |
Do I have to register my business name? |
Sole Trader |
Lauren Laurenson |
Lauren Laurenson |
No |
Sole Trader |
Phil Phillips |
Phil’s Phabulous Pies |
Yes |
Partnership |
Mary Jones and Natalia Smith |
Mary Jones and Natalia Smith |
No |
Partnership |
Chris Miller and Andrew Davis |
Chris and Andy’s Stunning Beauty |
Yes |
Company |
Ace Builders Pty Ltd |
Ace Builders Pty Ltd |
No |
Company |
Pubs and Bars Sydney Pty Ltd |
Tumbleweed Tavern |
Yes |
Trust |
Desk Box Pty Ltd ATF Grey Family Trust |
Desk Box Pty Ltd ATF Grey Family Trust |
No |
Trust |
Unique Company Pty Ltd ATF Garcia Family Trust |
Little Frame Shop |
Yes |
‘Business Name’ vs ‘Trading Name’
A ‘trading name’ refers to all unregistered names that businesses were using before the Australian Government introduced the National Business Names Register in 2012. This means that if you began conducting business before 28 May 2012 under a name different to your legal name, you are using a ‘trading name’. As such, you do not have a registered ‘business name’. If you wish to continue using this name, you must register it with ASIC.
The Australian Business Register will continue displaying unregistered trading names until 31 October 2023. Therefore, you have until then to register your trading name with ASIC. Otherwise, ASIC will remove it from the Register, and you will not be able to trade using it.
Choosing a Business Name: The Next Steps
Brainstorming, comparing and finally deciding on a business name is an exciting process. Before settling on your name, make sure to check whether it is an undesirable name and does not contain restricted words or expressions. If it does, you will not be able to use it.
The next step is to check whether your chosen name is available on the ASIC Connect website. Do this by selecting ‘Check business name availability’ in the ‘Search within’ field, typing in your name and pressing ‘Go’. This search will produce one of three results:
- green – this means the name is available;
- amber – this means that ASIC will need to assess the name after you apply to have it registered; and
- red – this means the name is not available.
If your name is not available, you will need to choose another one. Alternatively, you can alter your current choice to be sufficiently different from the name that has already been registered. Following these steps, you can consider registering your business name.
Registering Your Business Name
To register your business name, you must already have an Australian Business Number (ABN). You will need to apply for an ABN if you have not got one already.
You can register your business name in two places. The first is the Australian Government Business Registration Service. This tool is useful as you can apply for other registrations at the same time, such as Goods and Services Tax (GST) and Pay as You Go Withholding (PAYG).
You can also register directly with ASIC through your ASIC Connect account. Once you have logged in, you can register your chosen business name by:
- selecting ‘Licences and Registrations’ at the top of the page;
- select ‘Business name’ from the drop-down box;
- enter your ABN;
- enter your proposed business name;
- select the registration period – either one or three years;
- enter your (or the business name holder’s) details;
- enter the address of the proposed business name;
- confirm your eligibility to hold a business name – this means you cannot have been disqualified or convicted of certain criminal offences;
- review your application – make sure you spell your business name correctly; and
- make payment and confirm the transaction.
Trademarking Your Business Name
Registering your business name gives you a high level of protection. However, be aware it does not necessarily prevent other people from trading under your business name. In addition to registering your business name, you should also consider trademarking your business name. This will provide you with additional safeguards and offers more ways of enforcing your rights over that name. A trademark can also be a valuable way of protecting your businesses’ logo if you use one.
Importantly, registering your business name will strongly deter other people from trading under the same name. Any business found to be trading under a business name that they have not registered to their entity on the Australian Business Names Register has committed an offence. Currently, this offence carries a maximum fine of $6,600.
Key Takeaways
Choosing a name for your business is an important and exciting decision. It is best practice to register your business name. You must also check to see whether that name is available to use. The ASIC Connect website is an easy-to-use tool to perform this check. If the name is available, you should register it with ASIC, but you will need to choose another if it is not.
If you have any questions regarding your business, its name and how to get started, contact LegalVision’s business lawyers on 1300 544 755 or fill out the form on this page.
Frequently Asked Questions
A trading name refers to unregistered business names that businesses were using before the introduction of the National Business Names Register in 2012. A business name refers to names that a person or entity has registered with ASIC.
Before you can register your business name, you will need an ABN. You can then register your business name in two places. The first is through the Australian Government Business Registration Service, and the second is through your ASIC Connect account.
Registering your business name provides a high level of protection. If another business is trading under your registered name, they face fines of up to $6,600. However, it does not necessarily provide total protection. It is best practice to also create a trade mark for your business name and business logo if applicable.
Day in Court: What Happens When Your Business Goes to Court
Thursday 2 June | 11:00 - 11:45am
Online
How to Manage a Construction Dispute
Thursday 9 June | 11:00 - 11:45am
Online
Startup Financing: Venture Debt 101
Thursday 23 June | 11:00 - 11:45am
Online
Was this article helpful?
We appreciate your feedback – your submission has been successfully received.
About LegalVision: LegalVision is a commercial law firm that provides businesses with affordable and ongoing legal assistance through our industry-first membership.
By becoming a member, you'll have an experienced legal team ready to answer your questions, draft and review your contracts, and resolve your disputes. All the legal assistance your business needs, for a low monthly fee.
If you would like to get in touch with our team and learn more about how our membership can help your business, fill out the form below.