
What Is Brand Equity?
You are likely familiar with the words ‘jacuzzi’ ‘band-aid’ and ‘ping pong’. But, did you know that these are not…
You are likely familiar with the words ‘jacuzzi’ ‘band-aid’ and ‘ping pong’. But, did you know that these are not…
Are you thinking about applying to register a trade mark, a patent or a design that involves the use of…
Are you about to launch your new business in Australia? If so, you may have goals to also reach an…
In Australia, copyright ordinarily grants you, as the copyright owner, an exclusive right to the creative expression of your work.…
If you have painted a masterpiece, written a song or hand-crafted a unique candle-holder, you may be concerned about others…
So, you have mastered your chocolate-chip cookie recipe and you want to test the waters with your food business at…
As a consumer, you should be aware of your rights when you experience a problem with a product or service…
Since the introduction of parody as a ‘fair dealing’ exception in the Copyright Amendment Act 2006 (Cth), the relationship between…
So, your banoffee pie has won first place in the community baking competition three years in a row and you…
Building a business is hard work. Whether you are manufacturing a product or delivering a service, you rely on your…
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