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Is My Online Business a Publisher of Defamatory Content?

Defamation law is a constantly evolving area of law, particularly concerning online content and the rise of social media. The High Court case of Google LLC v Defteros 2022 (Google v Defteros) has changed the laws of defamation in Australia, specifically concerning the rules of publication on the internet. This article will outline the judgement and highlight the impacts on online businesses regarding defamatory content.

What Are the Facts?

Most internet users know that Google provides search engine services to help people navigate the world wide web. Users can input search information of interest that Google’s algorithms will assess to generate a myriad of search results and hyperlinks to third-party websites.

George Defteros was a criminal lawyer in Melbourne. He acted for several gangland criminals, some of whom were accused of conspiracy and incitement to murder in the early 2000s. During his career, many online news articles about Mr Defteros made defamatory imputations that he was more than a professional lawyer but associated with Melbourne’s criminal underworld.

Mr Defteros argued that Google was responsible for sharing and publishing defamatory online news articles and making them available to the general public as part of their search results. Google disagreed. 

Decision in the First and Second Instances

The lower Courts characterised Google as a librarian. The trial judge likened the display of search results to a librarian handing over a book with a bookmark to a researcher. In this analogy, the bookmark was the defamatory material and Google, as the librarian, had published and drawn it to the user’s attention. The trial judge ruled in favour of Defteros and awarded him $40,000 in damages. The Victorian Court of Appeal upheld this decision until Google appealed to the High Court.

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High Court Decision – What Does It All Mean?

This matter was heard on appeal to the High Court by the full bench of seven judges. In a majority ruling, the High Court found that Google was not the publisher of the defamatory material. However, two dissenting judges declined Google’s appeal.

The majority of the Court took a similar approach to Crookes v Newton [2011] 3 SCR 269, a Canadian case. This case had a similar factual scenario and characterised hyperlinks as ‘references’ to other external material, and by following a hyperlink it is clear that the user is leaving one source and moving to another.

Adopting the Canadian approach, the High Court found that Google was merely facilitating a person’s access to the contents of another webpage, as Google had done with their search results, and was not participating in the bilateral process of communicating its contents to that person. The judgment likened Google to a ‘guide’ and that the Google search results were a reference to ‘something, somewhere else’. Consequently, the display of the hyperlink to the defamatory article as part of the search results could not be considered publication of the defamatory material. 

Other Defamation Cases

This case further affirms the other leading defamation cases in Australia. The decision relied on Fairfax Media Publications Pty Ltd v Voller (2021) (Voller). The main issue in Voller was whether the publication of defamatory matters needed to be intentional. This case concluded that one need only voluntarily participate in the publication of defamatory material to incur liability. 

Given that the High Court has adopted this approach, online businesses now have more freedom in sharing and communicating content online and via social media. If a business guides customers to external third-party material or shares a hyperlink, this will not be considered a ‘publication’ of defamatory content. However, it should be noted that the principles in Voller still apply. If a customer leaves a defamatory comment on your business’ website or social media content, the business may be responsible for these comments. 

To be clear, sharing a controversial news article on your business social media page will not be defamation. However, if this encourages customers to engage with the post and make defamatory comments, you may be liable for these comments.

Key Takeaways

Defamation is a complex area of law and constantly evolving to adapt to technology and the rise of social media. This case affirms the leading Australian defamation cases, including Voller and Webb v Bloch. Adopting the approach taken in recent Canadian cases has brought Australia closer to alignment with other common-law countries. 

This decision is definite and particularly impactful for businesses operating search engines or sharing hyperlinks to other third-party material. For example, if you direct someone to a defamatory publication, this may sometimes amount to publishing the defamatory material. 

If you have concerns about any communication that could be defamatory, our experienced LegalVision’s dispute resolution lawyers can assist as part of our LegalVision membership. For a low monthly fee, you will have unlimited access to lawyers to answer your questions and draft and review your documents. Call us today on 1300 544 755 or visit our membership page

Frequently Asked Questions

Who can sue for defamation?

Only individuals, certain not-for-profit corporations and corporations with ten employees or less can sue for defamation.

What are the defences to defamation?

There are many defences to defamation, making this law very complex. Some available defences include truth or justification, honest opinion, public interest, innocent dissemination and triviality. 

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Caroline Snow

Caroline Snow

Senior Lawyer | View profile

Caroline is a Senior Lawyer in LegalVision’s Commercial Contracts team. She has previously worked at several boutique law firms with a background in commercial and family law disputes, as well as drafting and reviewing commercial contracts. Caroline has been admitted as a lawyer to the Supreme Court of New South Wales.

Qualifications: Bachelor of Laws, Bachelor of Arts, Graduate Diploma of Legal Practice, University of Technology Sydney.

Read all articles by Caroline

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