July 19, 2023 What is the Smart Trade Mark System? Online businesses are battling the rise of fake goods and services. As a business owner,...
December 3, 2024 Five Ways to Protect Your Tech Business Brand When starting a tech business, it is important you develop a strong brand so that...
August 26, 2025 3 Legal Reasons to Register a Trade Mark A trade mark is a type of intellectual property (IP) that can provide excellent protection...
January 16, 2025 Why Should I Register a Trade Mark? Suppose you are launching your new business with ambitious plans for eventual expansion. In that...
December 13, 2021 Should I Use the Madrid Protocol or National Application for an Overseas Trade Mark? Trade mark protection operates on a country-by-country basis. This means that a trade mark that...
August 30, 2021 AGL v Greenpeace: What Constitutes Trade Mark Infringement? Intellectual property (IP) is an important asset to your business. It makes sense that many...
July 9, 2020 How Do I Manage My Intellectual Property During the Coronavirus Pandemic? At the best of times, it can be both challenging and time-consuming to have your...
October 3, 2023 6 Lessons About Trade Mark Infringement From the Fairfax Boss and 10 Boss Case In October 2018, Network Ten rebranded its channel ‘One’ as ‘10 Boss’. Fairfax Media immediately...
July 9, 2019 I’m a Designer. How Do I Protect My IP? As a designer, your creative work is one of your most valuable assets. That creative...
June 30, 2025 How to Avoid the Fate of Brand Genericide It is not uncommon for trade marks to become familiar, descriptive words. For instance, consider...
