June 10, 2022 Can My Business Make Comparative Advertising Claims? If you operate a business, you will likely have used a number of marketing tools...
February 28, 2020 How Can I Take Down Advertising that Damages My Business? Comparative advertising can be an effective marketing tool, making consumers feel like they are making...
October 14, 2016 ACCC Fines Charles Tyrwhitt for Misleading Pricing People purchasing business shirts online from British retailer Charles Tyrwhitt earlier this year might have...
September 23, 2016 Charles Tyrwhitt Fined for Misleading Was/Now Pricing We all love a good bargain – that sense of accomplishment for purchasing an item...
January 27, 2016 Comparative Advertising: Chobani Calls Out Other Brands Favorite international yoghurt brand, Chobani, has highlighted why brands need to exercise caution when comparing...
January 23, 2016 Comparative Advertising: It Keeps Going and Going Brands including Duracell and Energizer use comparative advertising to promote their batteries over their competitors by implying,...
December 27, 2015 What is Two-Price Advertising? Businesses commonly use two-price advertising to compare the price they currently charge for a product...
May 26, 2015 What is Comparative Advertising, and how does it work? Comparative advertising campaigns can become misleading or deceptive conduct if they fall under the Australian Consumer...
