Q&A

Question: Can I legally use the information I collect from users of my website for direct marketing?

Answer:

Yes, you can exploit the personal information of visitors to your website for direct marketing purposes, but only where you have obtained inferred or express consent so as to not breach the Spam Act 2003 (Cth) and where you have disclosed this activity in your Privacy Policy.

Edith Moss

Answered by Edith Moss

Edith is a lawyer at LegalVision. She currently practises in the Employment Law team which includes drafting business terms and conditions, employment and contractors agreements and providing advice on employment matters. In her past work experience, Edith worked for some of Australia's leading visual art and design organisations.

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