Startup Articles

March 27, 2019

What is the Option Pool Shuffle?

Startups commonly offer options to motivate and retain key team members. When a company sets...

March 6, 2020

What is a Convertible Note Calculator?

But First — What is a Convertible Note Again? Before we explain a convertible note...

March 6, 2020

What is a Convertible Note Cap?

Broadly speaking, a convertible note holder is lending money to the company in return for the right...

July 5, 2017

What is an SEO Agreement?

A search engine optimisation (SEO) consultant provides SEO services to help webmasters and businesses optimise...

March 27, 2019

I’m a Startup Founder. Can I Pay Employees With Shares?

In the early stages of your startup, it will likely just be yourself and your...

November 17, 2020

How to Compensate an Advisory Board

Advisory boards are a standard addition to the support network of a business. Startups will often look...

March 27, 2019

How Can I Raise Capital For My Mobile App Startup?

Apple’s App Store is projected to house more than 5 million apps by the end...

September 5, 2023

Why Customer Engagement is as Important as Customer Satisfaction

Following the customer-centricity movement of the last decade, entrepreneurs and executives frequently focus on customer...

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