Articles by Kate Tognolini

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April 22, 2026

What’s the Difference Between Copyright and Copyleft?

April 15, 2026

Why Are Trade Marks Important?

You may have recently launched your startup, or you may be considering launching a new...

January 9, 2026

Mistakes to Avoid Losing Your Trade Mark

A trade mark is a valuable asset that distinguishes your brand and safeguards it from...

October 3, 2025

5 Most Important IP Assets to Protect

If you are starting a new business, you may have a wealth of intellectual property...

August 26, 2025

Part 2: Protecting and Monetising Your Trade Marks

Your trade mark is a sign used to distinguish your goods and services from those...

August 26, 2025

3 Legal Reasons to Register a Trade Mark

A trade mark is a type of intellectual property (IP) that can provide excellent protection...

August 22, 2025

Legal Considerations for Registering a Personal Name as a Trade Mark

If you have a successful online business or online persona, registering your name as a...

August 12, 2025

Why Do I Need To Register a Trade Mark?

As your business becomes profitable, your brand’s value grows. After investing your finances and creativity...

August 1, 2025

Should I Register My Trade Mark in Colour or Black and White?

Registering a logo as a trade mark is a significant step in a business’ brand...

April 22, 2025

Should I Register My Company Name Before Registering It As A Trade Mark?

Establishing a distinctive brand identity is crucial for your business. However, many entrepreneurs mistakenly believe...

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