Xephyr Case Study - LegalVision

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Xephyr is an Australian tech startup with two key offerings. The first product is Culturate, a soon-to-launch HR analytics software that analyses the behaviours of model employees against the rest of an organisation. The second service uses artificial intelligence (AI) to deliver customer, marketing and people data analytics to medium and large size enterprises.

Xephyr regards its LegalVision membership as its own in-house counsel, estimating that membership has saved up to 20% of their budgeted legal costs, based on traditional hourly rates. When they first joined, they needed help with commercial and employment agreements. Now, the company uses LegalVision’s intuitive platform, Prism, to book legal consultations as and when required, at least twice a month. Xephyr also uses its membership to protect its brands, undertaking trade mark registration for Culturate in Australia and overseas.

“LegalVision is a fantastic service for small fast-growing organisations that can’t afford in-house counsel. Being able to book unlimited appointments with a wide variety of specialists is a real plus. So if I need privacy advice, I can go to a privacy specialist. If I need employment advice, I can go to an employment specialist. I recommend LegalVision membership to everyone in my network, especially those growing their businesses.”

– Lawrence Puang, Co-Founder & CEO, Xephyr

Commercial and Practical Legal Outcomes

Challenge

Protect Xephyr Brands Domestically and Internationally

Xephyr needed to protect a soon-to-launch brand, Culturate, from domestic and international competition. Having had minimal experience with trade marks, Xephyr engaged LegalVision to guide them through the entire process, in addition to managing the application process in Australia and overseas. They also needed help when an overseas party disputed their trade mark application.

Solution

LegalVision Shuts Down Trade Mark Opposition

When trade mark applications are filed, they sometimes face opposition. Unfortunately, this was the case for Xephyr’s overseas application for Culturate. LegalVision stepped up, undertaking the relevant research and putting together a strong written response. Aside from having to review documentation, Xephyr was able to leave the dispute to LegalVision, saving them time, money and stress.

Result

Successful Outcome For Disputed Trade Mark

Thanks to LegalVision’s thorough legal research and prompt action, overseas opposition to Xephyr’s trade mark application was successfully shut down. Xephyr were grateful not to be drawn into protracted settlement discussions or even a court case. The startup continues to use membership benefits such as unlimited consultations and document drafting and review to support business growth.

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