November 9, 2023 What Advertising Practices Should I Avoid as a Real Estate Agent? As a real estate agent, there are certain legal obligations you must comply with when...
July 25, 2023 Going Under the Knife: The New Advertising Guidelines for Cosmetic Surgeons The guidelines for registered medical practitioners who advertise cosmetic surgery (the Guidelines) issued by the...
January 31, 2023 I’m Running a Refer-a-Friend Promotion. What Should I Include in My Terms and Conditions? Businesses are increasingly utilising refer-a-friend promotions to maximise their customer base and use viral marketing...
July 19, 2023 What Should An Influencer Agreement Include? Influencer marketing has become one of the most popular ways for businesses to engage consumers...
December 20, 2019 What are False, Misleading and Deceptive Claims? The Australian Consumer and Competition Commission (ACCC) administers laws relating to misleading, deceptive or false...
June 23, 2016 Misleading or Deceptive: Truth in Advertising At the very heart of franchising is the provision of goods and services. In providing...
January 23, 2016 Comparative Advertising: It Keeps Going and Going Brands including Duracell and Energizer use comparative advertising to promote their batteries over their competitors by implying,...
December 16, 2015 What Do I Need to Know About Was/Now Pricing? Businesses often display comparison prices on goods. A product may show the original price as...
December 13, 2015 Advertising and Marketing Series: The Penalties for Getting It Wrong Earlier in this series, we explored what conduct in advertising and marketing can amount to...
November 27, 2015 Brand Management Lessons from the ‘Duff Beer’ Case Character merchandising is using a fictional character or brand to promote a business’ goods or...
