• From the idea stage to IPO, there are several different startup funding methods to fuel growth of a business.
  • Each stage of funding (unless you raise debt finance) requires giving up equity in the company. Each person or entity owning equity becomes a co-owner of the company.
  • Startup founders need to negotiate a pre-money valuation with investors at each round. It is essential to strike a balance when valuing your startup.

Startup Funding Rounds

Unless you intend to bootstrap your startup for the entirety of its lifespan, understanding how startup funding rounds work can give you a better idea of how to grow your startup with the help of external funding. Every time you receive funding, you give up a piece of equity in your company. Everyone you give equity to becomes a co-owner of your company. This is a regulated area. We can assist with fundraising law advice and steps, including who you can offer your shares to, legal documents, and managing your risk for the pitch deck or IM.

Idea Stage

At the idea stage, it is just you and your idea. You create value as soon as you start working on it, which will translate into equity later. However, as the idea is not a registered business, there is no real value attributable at this stage.

Co-Founder Stage

As you transform your idea into a reality, you may decide to bring on other people to assist in growing your business. A co-founder (or co-founders) should be someone who shares your vision and can bring a useful set of skills and experience to the business. While you may not be able to offer a salary at this stage, you can offer equity in exchange for work, also known as sweat equity. You may decide to register as a company and issue some common stock to divide equity.

Family and Friends Round

To grow the startup, you may reach out to family and friends as potential investors. At this stage, as you are operating as a private company. Hence, you are not in a position to raise public investment as this violates financial securities laws. Family and friends can offer personal funds in return for equity in the company. The main advantage of raising from family and friends is that you already know them.

Seed Round

At a seed round, you open up for angel investors or venture capitalists to contribute significant capital in return for equity in the business. Angel investors should be accredited investors. Venture capitalists persuade other people to put money into their funds, and in return, they aim to invest in profitable ventures. 

At this stage, startups often look to work with an incubator or an accelerator. These organisations will provide cash, working spaces and advisors in return for equity in the startup. Seed firms are similar to angels in that they invest relatively small amounts in various stages. Seed firms differ from angels and venture capitalists in that they invest exclusively in the earliest phases.

Series A

Often your first venture capital round is your Series A. Startups may be large enough at this point to bring on employees, who may accept a lower salary plus some equity. Additionally, you should draw up a term sheet. This document will formalise the terms under which investors will invest.

Series B, C, D etc.

Depending on the growth of the startup, you can choose to have more series rounds for investment.

Initial Public Offering

An IPO allows the general public to buy stock in your startup. An IPO will enable your business to raise a large amount of capital from the public. It will also provide your investors with an exit opportunity. You can seek an investment bank that can assist in preparing for an IPO and acting as underwriters.

Alternative Methods of Startup Funding

In addition to the startup funding methods mentioned above, it is essential to be creative when thinking about growing your business or idea. Giving away too much equity in exchange for cash in the early stages can work out to be an expensive exercise in the long term. 

Bank Loan or Line of Credit

A bank loan or line of credit can provide short-term capital to allow your business to manage its working capital. You will require a good credit history or existing assets to obtain these sources of finance. Banks will often request a solid business plan, including your revenue expectations.

Revenue Loan

Revenue-based financing allows investors to inject capital into a business in return for a percentage of ongoing gross revenues until the capital amount, plus a multiple is repaid to the investor.


Crowdfunding websites allow anyone to make an online pledge to your startup during a campaign.

Small Business Grants

Several state and federal government grants are allocated to small to medium businesses, especially startups or companies operating in the Research and Development space. R&D forward financing is a way of securing a loan early on in the process when it might not otherwise be available. This startup funding method allows you to receive your future R&D tax incentive as a loan with the lender using your future estimated receivable as collateral.

Incubators and Accelerators

Another creative method which avoids giving away too much equity is to involve a startup incubator or accelerator. A startup incubator is where ideas can be grown into a viable business by providing mentoring and resources. A startup accelerator is an organisation that helps startup entrepreneurs develop their business model and product and connect with investors. Neither usually requires the startup to sacrifice any equity at these early stages to get their business off the ground. 

Key Takeaways

  • Equity funding enables a startup to raise capital in exchange for ownership interest and is focussed on raising operational capital that helps a startup grow the business.
  • The seed round is often used to build the product, Series A to build the business and Series B onwards to scale the business. To get to a seed round, the founders need to convince the investors that they are worth investing in.
  • Crowdfunding requires adhering to the guidelines set by ASIC. Types of crowdfunding that involve offering or advertising a financial product, providing a financial service or fundraising through securities require a complying disclosure document.


What is bootstrapping?

Bootstrapping a business means relying on personal income and savings, sweat equity, lowest possible operating costs, fast inventory turnaround, and a cash-only approach to selling.

What is an option pool?

An option pool is where stock in a company is set aside for future employees or investors. This is usually 10 to 20% of the company.

What is the ESVCLP?

Early Stage Venture Capital Limited Partnership (ESVCLP) is a Program of the Government of Australia. Eligible venture capital funds can register as an ESVCLP. Businesses with assets of less than $50 million may access venture capital under this program.

How Can LegalVision Help Me?

We have helped many Australian startups grow their business and meet their legal obligations. It would be our pleasure to assist you. We provide fixed prices for your certainty and peace of mind. Call LegalVision today on 1300 544 755.

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