What restrictions are there for advertising alcohol?

Question: What restrictions are there for advertising alcohol?

Answer:

The Alcohol Beverages Advertising Code (ABAC) has a Responsible Alcohol Marketing Code that restricts advertisements from showing or encouraging excessive drinking, showing or encouraging irresponsible or offensive behaviour, challenges or dares people to drink or encourages the consumption of a particular product because of its strength of alcohol percentage. The advertisement must not have a strong appeal to people under 18, depict a minor consuming alcohol, suggest alcohol contributes to a change in mood, personal achievement or is necessary for relaxation, among other restrictions. If your business sells and is planning on advertising alcohol, then it would be wise to thoroughly consult the Code and adhere to its requirements.

Answered by Bianca Reynolds

Bianca is a Senior Lawyer who works across LegalVision’s Sale of Business, M&A and Corporate teams. She has acted for clients in over 250 business and share sale transactions during this time. In addition to her experience in the business sale/M&A space, Bianca assists clients with their general corporate needs, such as shareholders agreements, share buy-backs, share splits and share issuances.

Get in Touch

Fill out the form below and a LegalVision team member will be in touch shortly!

YOU'RE IN GOOD COMPANY

Mark Eggers

LegalVision have been amazing for our business as we've continued to grow. Fast turnaround, easy to work with and a smart, pleasant team.

Phoebe Breckell

LegalVision have helped me a few times now with website policies and trademarking. Highly recommended for small business owners!

Copyrightagency

Virginia Morrison

We have deeply appreciated LegalVision’s seamless integration with our internal processes and driving spirit toward continual improvement.

Tom Griffin, Head of Legal

We have repeatedly been impressed by LegalVision. We are always confident in the quality, speed and value of the work LegalVision does for us.

Amber Turnbull, COO

LegalVision's lawyers maintain a consistently high quality of service and their fixed-fee approach is a breath of fresh air.

Tom Walenkamp, CEO

LegalVision has beaten our expectations every time! They definitely know their stuff!

By becoming a member, you can save on your legal costs

The majority of our clients are LVConnect members. By becoming a member, you can stay ahead of legal issues while staying on top of costs. For just $199 per month, membership unlocks unlimited lawyer consultations, faster turnaround times, free legal templates and members-only discounts.

Traditional Law Firm

Consultation with a lawyer

Can be $500 or more for a one hour conversation

LegalVision

LVConnect Membership

Only $199
+ GST per month^#

Ask us about LVConnect when you speak to our team.

^#Minimum 12 month commitment
Any disbursements will be charged in addition to the project cost. All project pricing excludes GST.

Our Awards

2019 Top 25 Startups - LinkedIn
2019 NewLaw Firm of the Year - Australian Law Awards
2020 Fastest Growing Law Firm - Financial Times APAC 500
2020 AFR Fast 100 List - Australian Financial Review
2020 Law Firm of the Year Finalist - Australasian Law Awards
2019 Most Innovative Firm - Australasian Lawyer

Privacy Policy Snapshot

We collect and store information about you. Let us explain why we do this.

What information do you collect?

We collect a range of data about you, including your contact details, legal issues and data on how you use our website.

How do you collect information?

We collect information over the phone, by email and through our website.

What do you do with this information?

We store and use your information to deliver you better legal services. This mostly involves communicating with you, marketing to you and occasionally sharing your information with our partners.

How do I contact you?

You can always see what data you’ve stored with us.

Questions, comments or complaints? Reach out on 1300 544 755 or email us at info@legalvision.com.au

View Privacy Policy