What restrictions are there for advertising alcohol?

Question: What restrictions are there for advertising alcohol?

Answer:

The Alcohol Beverages Advertising Code (ABAC) has a Responsible Alcohol Marketing Code that restricts advertisements from showing or encouraging excessive drinking, showing or encouraging irresponsible or offensive behaviour, challenges or dares people to drink or encourages the consumption of a particular product because of its strength of alcohol percentage. The advertisement must not have a strong appeal to people under 18, depict a minor consuming alcohol, suggest alcohol contributes to a change in mood, personal achievement or is necessary for relaxation, among other restrictions. If your business sells and is planning on advertising alcohol, then it would be wise to thoroughly consult the Code and adhere to its requirements.

Answered by Bianca Reynolds

Bianca is a Senior Lawyer who works across LegalVision’s Sale of Business, M&A and Corporate teams. She has acted for clients in over 250 business and share sale transactions during this time. In addition to her experience in the business sale/M&A space, Bianca assists clients with their general corporate needs, such as shareholders agreements, share buy-backs, share splits and share issuances.

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