Q&A

Question: What is a unique value proposition?

A unique value proposition is a method of advertising that businesses use to promise they are delivering something unique to you if you purchase their product or service. It explains a difficulty a consumer is having, shows how they will deliver certain benefits to the consumer and tells them why they should buy from your business and not a competitor. Some examples of achieving this include using clear evidence, statements and testimonials on your website that show exactly why a consumer should pick you over someone else.