Q&A

Question: What is a gruen transfer?

A gruen transfer is the name given to the designs of shopping malls, which is intentionally aimed at confusing a customer. The layout of the shopping mall is designed to be so confusing that a customer forgets what they came there to buy and instead becomes an impulse shopper, having to navigate through the layout surrounded by stores that peak their interest before finally getting to what they came there to buy in the first place. The design is named after its architect, Victor Gruen.